If you’re reading this article, then you already know that marketing impacts sales. What you may or may not know is how cultivating the right marketing messages at the right time can significantly contribute to your success in capturing sales from ready customers.
I’ve got news for you. Marketing is a scam – well, it is if you are putting out things that have no basis or foundation. Unless people deeply understand who you are, and that you are in fact who you say you are, then your marketing is a scam.
The way to counter this is by planning better, longer, more cohesive, strategic campaigns that show who you are, who / what the brand or product is, and what to do with the product.