When a user follows an advertisement to your company’s website and ultimately makes a purchase, they are moving through your business’s marketing funnel. The marketing funnel is a step-by-step process a user takes from becoming aware of your brand through to making a...
At The Kool Source in Atlanta, we've been deep in the trenches making sense of all the buzz around AI in marketing. It feels like every other week there's a new tool, a new trend, a new "must-do" in the AI space. So, when Search Engine Journal dropped their first-ever...
Design is no longer just about creating beautiful visuals or functional products. The meaning of design has shifted—and so must we. In today’s evolving landscape, designers are no longer merely artists or problem-solvers. They are agents of change, advocates of value,...