Design

How to Make a Vision Board for your Social Media Goals

How to Make a Vision Board for your Social Media Goals

As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.  
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.

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Best of Halloween Marketing 2022

Best of Halloween Marketing 2022

October is an exciting time for businesses, as Halloween can provide a chance to try some fresh and exciting marketing ideas. Every year brands launch memorable campaigns that grab their audience’s attention and get people excited for the upcoming holiday. In 2022 brands use things like modern technology and nostalgia to create unique and buzz-worthy Halloween marketing strategies.

A few brands that launched excellent campaigns for Halloween in 2022 are Heinz, Target, and Mcdonald’s. These brands use strategies that range from utilizing new technology, current social media trends, and limited-time nostalgic releases to get people talking about them throughout the month of October.

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Personality in Graphic Design

Personality in Graphic Design

Graphic design is an art form and like other art, it is difficult to keep style and personality from being expressed in the final design. Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also the pattern of an individual’s thoughts, feelings, and behaviors. These thoughts, feelings, and behaviors play a major role in the creative process. A person’s personality is the first part of developing an idea and therefore, deeply intertwined with the final product. 

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The Dichotomy of the Creative Mind

The Dichotomy of the Creative Mind

Everyone’s brain is as unique as their fingerprints. Sure there are grooves and ridges in the gray matter, but when you look closely you see something more. You have analytical, deep-thinkers who see results as binary answers and rarely think outside of a linear path. Then there are those whose minds seem to ebb and flow with the rising and setting of the sun and who think in ways that seem impossible to imagine. No two minds are alike, but there are certain characteristics of creative minds that appear to be almost standard.

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Did You Notice Instagram’s New Look?

Did You Notice Instagram’s New Look?

Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.

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