For small businesses, paying for advertising comes with a completely different set of questions and challenges. Some include:
Where do I start?
What platforms should I be utilizing & when?
How big does my budget need to be?
Who should I target with my ads?
What should my ads say? What should they look like?
How will I know that my ads have truly been successful?
“What do I wear?” For many business owners and even executives this can be one of the most stress-bearing questions. By the time you book your professional headshot it’s probably the last thing on your list and for some one of the most stressful but we can help you! Below are some tips to help you get ready for your professional headshot.
Google My Business is a powerful tool used to control and take ownership of a company’s Google Business Profile. A business’s Google Business Profile is the listing that appears for your business in two places. The first is in the search engine results page (SERP) on Google, on the righthand side. The second is in Google maps. Users can interact with the profile to submit their own photos and reviews of the business. These photos and reviews will be shown in the Google Business Listing.
While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.