Implementing email marketing can be an effective tool for your Atlanta small business to increase awareness and drive conversions. By implementing research-based strategies, email marketing can be a valuable tool in your marketing mix.

Email marketing is effective in a variety of ways. Many email marketing tools allow you to segment your audience to allow for more effective targeting. Sending tailored content based on interests, demographics, and key behaviors will increase the likelihood of your campaign driving engagement and conversions. 

Most email marketing tools also allow you to personalize your message by adding the recipient’s name and referencing any past activity, such as frequently purchased products or services. Email campaigns that use this type of personalization are more likely to perform well than messages that are more generic in nature, as the recipient is more likely to feel like they are being addressed directly, rather than receiving a mass marketing message.

Email campaigns allow for automation as well, which can be a great way to create a touchpoint with your audience when they sign up for a service or newsletter, or to remind them about an abandoned cart. Setting up these automated campaigns within your email marketing software or CRM can help move potential customers through your purchase funnel with minimal effort on your part. 

Some important qualities of a successful email marketing campaign include:

A Clear Call to Action

Every email sent should have a clear next step for the user as well as a button or link to direct the user to your site, app, or booking page. Popular actions include: buy now, read more, sign up, or call now.

Compelling Subject Line

The subject line is the first thing a client sees when they see your email. A strong subject line can be the deciding factor on whether or not your email even gets opened by your intended audience.

Timeliness and Frequency

Be sure to send your emails when the audience is most likely to engage, taking into account time zones and past behavior. Be sure not to send messages too frequently, as this will usually cause the audience to become overwhelmed and potentially unsubscribe from your messages.

Analytics

Monitoring open rates, click-through rates, and conversions provides data to monitor the success of your email marketing and continually improve your campaigns.

Compliance with Laws

Always include an unsubscribe link, use opt-in lists for newsletters and campaigns, and respect privacy rules. 

Email Marketing Company in Atlanta 

Our experts at The Kool Source can help you build an effective email marketing campaign for your business. Give us a call today at (404) 953-5665 or fill out our contact form.