You’ve written your killer ads and included distinct messages in them for testing purposes. Now it’s time to evaluate that performance using the data you’ve collected. It’s time to judge which messages are the strongest and which are the weakest.
Running an ad is all well and good but you need actionable data. Running a minimum of two ad variations allows for testing between the response of the ad copy, or a basic A/B test.
A good ad is an essential part of any marketing campaign running in Google/Microsoft Ads. It’s your introduction to a potential customer and thus must make a good first impression. You’ll want to make sure to have three main components in any ad you’re writing.