Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.
Happy New Year. The beginning of a new year usually marks a fresh start which in most cases involves expectations. There are so many things to look forward to in the year 2022. For some, it may be graduation, for others relocation to a new city or going on a vacation,...
This blog is a continuation of my previous blog “What Makes a terrible Logo” and you can read that here. 3. Poor Typography Typography has become a huge part of logo design today and it is the art of arranging letterforms to make written language legible and appealing...
A logo is a visual representation of a brand. That is its sole purpose. They exist in 5 different types: monograms, symbols, combination marks, wordmark, and emblems. Monograms are mainly typographic and they are symbols that use the initials or first letter of a...