When looking for information, a specific service, or user reviews and ratings, search engines play a huge role in directing consumers and clients to appropriate businesses. 97% of consumers research a company via the internet. 78% of location-oriented searches will...
Eric Woodson
Double Tree and the Power of Talk Triggers : A Book Review and a Lesson to Marketers
Word of mouth marketing continues to be one of the most popular forms of marketing. Have you ever visited a restaurant because a friend told you about their great experience? Have you ever tried a product or service because someone close to you recommended it? I know...
Digital Marketing Basics For Small Business Owners
The use of digital marketing and advertising is currently on the rise worldwide, and business owners are currently spending tens of millions of dollars to promote their brands online. It’s not too late to catch up and jump on the digital marketing train. Listed below...
The Power of Pivoting: Halloween Strategies for 2020
Park your broom and sit for a spell. The Halloween movie marathons have started. Your favorite restaurants are offering pumpkin-themed meals and drinks. The candy commercials have taken over your television. The stores have become riddled with displays of ghastly...
How Much Do Youtube Ads Cost?
Day after day, the online community is getting more attracted to video content. It's no brainer then why lots of brands and small businesses are investing in video content as an integral part of their digital marketing strategy. Several platforms provide a playing...
YouTube, IGTV, TikTok, : Leveraging Video Content
In order to stay relevant during challenging times, your marketing team should use social media to provide the same user experience as they would in person. When it comes to marketing for property management companies, digital marketing can look slightly different....
Google Ads Is Hiding Low Volume Search Terms
On September 1, Google announced that they are going to be hiding low volume search terms in their Google Ads Platforms. This change means that beginning in September, any search term without a significant amount of data will no longer show up in query reports. So,...
5 Advantages Of Video Marketing
Five Advantages of Video Marketing Video marketing is on the rise for several reasons. To begin with, it's a very accessible, digestible medium that you can use to quickly and effectively communicate with your audience. The visual element of video marketing allows you...
Instagram Features and the Future of Social Media
COVID-19 forced business owners to rethink the way they conducted business. When brick-and-mortar businesses were forced to close Instagram began to develop many solutions to help them get back on their feet. Tech Jury reports that 50.1% of the time we spend on our...
5 Powerful Branding Strategies to Supercharge Your Business
Think of any brand. Nike. Amazon. Facebook. Disney. Apple. Uber. Airbnb. Do you know these brands? Of course, you do, these companies have mastered the key to a successful business: their branding. Consumers love a good story; they jump at the chance to ride the...