Lenny Jimenez

5 Essential Digital Marketing Tools Every Small Business Should Know

5 Essential Digital Marketing Tools Every Small Business Should Know

In today’s fast-paced digital world, small businesses need to leverage the right digital marketing tools to stay competitive and thrive online. Having the right tools can help you save time so you can focus on big-picture goals. Whether you’re looking to boost your online presence, engage with customers, or analyze your marketing efforts, here are a few recommendation to help small businesses succeed.

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Is the Influencer Era Over?: A Bold POV

Is the Influencer Era Over?: A Bold POV

In the past decade, we have seen the rise of influencer marketing across many industries but we might be about to witness the fall too. We first saw the concept of influencer marketing in the mid-2000s when social media platforms like Facebook, Instagram, and YouTube started to become more popular. As social media grew more popular, the path to becoming a content creator became easier. It became even easier with the introduction of TikTok and the rise of micro-influencers. This brings us to: If everyone is an influencer, is anyone an influencer?

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4 Things Marketers Can Learn From The Barbie Movie

4 Things Marketers Can Learn From The Barbie Movie

Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.

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Why You Should Plan Your Holiday Campaigns Early

Why You Should Plan Your Holiday Campaigns Early

Although summer just started, we all know the holidays are around the corner so we need to start planning. The holiday season is full of opportunities for businesses. To make the most of this festive period, it’s essential to plan your holiday campaigns well in advance. In this blog post, we’ll explore the numerous benefits of starting your holiday campaigns early and how they can give you a competitive edge.

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Are You Setting SMART Goals For Your Social Media?

Are You Setting SMART Goals For Your Social Media?

Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.

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