Business Insight

Navigating the Role: Videographer and Photographer for a CEO

Navigating the Role: Videographer and Photographer for a CEO

by | Jul 18, 2024 | , , ,

Working as the videographer and photographer for the CEO of The Kool Source is both a prestigious and challenging role. Capturing the essence of the company’s leader while meeting their high expectations requires a blend of technical skills, interpersonal finesse, and strategic thinking. This role provides a unique opportunity to shape the public image of the company through visual storytelling, but it also presents a set of unique challenges.

read more
Leveraging Geo Targeting/Location Based

Leveraging Geo Targeting/Location Based

by | Jun 13, 2024 | , ,

In the ever-evolving landscape of digital marketing, precision is becoming one of the most important aspects of marketing. Businesses are constantly seeking innovative strategies to reach their specific audience effectively and efficiently. Geo-targeting marketing has emerged as a powerful tool in a marketer’s arsenal, enabling businesses to tailor their marketing efforts based on the geographical location of their target audience. From small local businesses to global corporations, the benefits of geo-targeting are substantial, making it a must-try in any marketer’s strategy.

read more
Why Local Businesses in Atlanta Should Use Google Ads to Generate More Clients

Why Local Businesses in Atlanta Should Use Google Ads to Generate More Clients

by | May 30, 2024 | , , , , ,

In the bustling city of Atlanta, where businesses thrive amid diverse cultures and dynamic economic growth, local companies face the constant challenge of attracting new clients. In this competitive environment, Google Ads has emerged as a powerful tool that every Atlanta-based business should consider for growth. Here’s why.

read more
What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

by | May 21, 2024 | , , ,

For many worldwide football and American soccer fans, Lionel Messi is considered a legend: one of the greatest footballers of all time. Since his transfer to the American MLS team Inter Miami, the popularity of the MLS increased tremendously as far as internet searches. Ticket prices for Inter Miami games also increased over 1000% since his arrival at the club. Before Messi joined the team, tickets could be purchased for as cheap as $25. Currently, the same tickets are over $250.

read more
Mastering the Art of Collaboration – How Creative Directors Foster Productive Partnerships Across Teams

Mastering the Art of Collaboration – How Creative Directors Foster Productive Partnerships Across Teams

by | May 9, 2024 | , , ,

In the dynamic landscape of modern marketing, collaboration is the cornerstone of success. Nowhere is this truer than within the realm of creative direction, where the seamless integration of various talents and perspectives is essential for crafting compelling campaigns that resonate with audiences. In this blog post, we’ll go into the intricate dance of collaboration between the creative department – comprising social media specialists, website designers, and graphic designers – and the digital ads department, exploring how creative directors play a pivotal role in fostering productive partnerships across these teams.

read more

Pin It on Pinterest