Every business that invests in online marketing must make a choice about which type of marketing is right for them. Many companies add content creation and distribution to their advertising plan. In this article, we will introduce you to content marketing as a strategy, so you can understand why it is favored by many and make an informed decision on whether you want to add it to your marketing arsenal as well.
A good ad is an essential part of any marketing campaign running in Google/Microsoft Ads. It’s your introduction to a potential customer and thus must make a good first impression. You’ll want to make sure to have three main components in any ad you’re writing.
Discover the top 7 strategies to enhance accessibility in the digital media realm, making the online experience more inclusive for all. Find out how implementing these approaches can benefit both users and businesses alike.
You have a brand new website for your small business. It’s everything you hoped for and looks better than you imagined. But, there’s a problem. No one else knows how great it looks! A beautiful website is great. It makes your small business look more professional and inviting and sets the tone for how you want people to think about your brand. However, a beautiful website is only as good as the number of people who see it. That’s where search engine optimization (SEO) comes in.
Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.
A brand story is considered a narrative used to communicate the purpose, mission, value, and history pertaining to the formulation of a brand. Addidas is a great example of brand storytelling and brand evolution.
Imagery is important in communication. As cliche as it may sound, a photo really can be worth a thousand words. For many small businesses just starting out, it can be difficult to collect a bank of photos and videos from existing resources as a photo shoot can become very expensive and time-consuming. When chosen carefully, stock photos and videos are an effective way to add life to your website, social media platforms, or advertisements.
If you’re running a Google Ads campaign, you know that a high-Quality Score is crucial to achieving success. But what exactly is a Quality Score? In simple terms, it’s a rating that Google gives your ads based on the relevance and usefulness of your landing page, ad copy, and keywords. The higher your Quality Score, the more likely your ads will show up at the top of search engine results pages and the less you’ll have to pay for clicks. If you’re looking to improve your Quality Score quickly, here are some tips that will help you boost your score and get the most out of your Google Ads campaign.
Making money is important to every business, but the almighty dollar holds even more importance to the average small business owner. The truth of the matter is that most small business owners may only be 1-2 rough months from going belly up and needing to shut down. Big businesses or corporations on the other hand have built up enough of a safety net to protect themselves against things like that, so that even in the face of the roughest economic situations they remain safe.
As we return to pre-pandemic normalcy, it’s important to address the issue that we are not the same, though our working conditions may be. While we were at home, we battled new bouts of anxiety, depression, and loneliness. Many of us experienced a new form of stress that came from social isolation. Pre-pandemic normalcy seems like it would be an easy cure for some of these new disorders and issues. However, the great resignation movement is proof that pre-pandemic normalcy isn’t going to work for everyone.