Business Insight

A Simple Guide to NFTs:  Am I Too Late to Profiting from NFTs?

A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?

Straight off the bat, NFTs are cryptographic assets created on blockchain technology equipped with unique identification codes. That’s just a complicated way of saying NFTs are unique. 

More importantly, one non-fungible token doesn’t have the same value as another. So you simply can’t exchange one NFT for another. That said, is it too late to profit from NFTs? Well, let’s find out!

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5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation. 

Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures. 

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Personality in Graphic Design

Personality in Graphic Design

Graphic design is an art form and like other art, it is difficult to keep style and personality from being expressed in the final design. Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also the pattern of an individual’s thoughts, feelings, and behaviors. These thoughts, feelings, and behaviors play a major role in the creative process. A person’s personality is the first part of developing an idea and therefore, deeply intertwined with the final product. 

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Dos & Dont’s When Working With A Marketing Agency

Dos & Dont’s When Working With A Marketing Agency

Working with a marketing agency can be a great step in taking your business to the next level. For this article, let’s say you have already found the perfect agency for your business. To get the most out of your new partnership, it is important to give your agency all the tools they will need to give you the best marketing solutions possible. Let’s discuss the best and worst practices when it comes to working with a marketing agency.

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What Analytics Should I Care About?

What Analytics Should I Care About?

One of the main questions that pretty much every business owner or decision-maker has when they first start running ads for their business’ products/services is “What analytics should I really be paying attention to?”. Digital marketing is constantly evolving and there are plenty of stats and analytics being thrown at you, so some confusion is to be expected. You have performance stats (such as Impressions, Clicks, CTR, Avg. CPC, etc.), conversion stats (such as Conv. rate, Conv. Value, Cost/Conv, etc.), competitive metrics (such as Search Impression Share, Search Lost IS [rank], Search Lost IS [budget]), and much more.

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Has Covid-19 Changed The Way We Market?

Has Covid-19 Changed The Way We Market?

As the year 2020 began, the expectations of the new year were soaring with excitement as people were celebrating the beginning of a new decade. That quickly came to an end when the World Health Organization declared the Covid-19 outbreak a pandemic on March 11, 2020. On the marketing side of things, businesses had a very difficult time finding ways to distribute goods and services in new and effective ways. All in-person events were canceled as well as different TV and film productions had to come to a screeching halt. in streaming videos, online shopping, and curbside/contactless pickup will be permanent or temporary. For companies that do not particularly run television ads, the notion of “marketing” has shifted drastically. GroupM Global President of Business Intelligence Brian Wieser says, “Maybe the changes brands make this year are not media investments, but investing in the product, customer service, and the customer experience”. His prediction has been pretty spot-on as more attention has been placed on customer experience.

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