In the always changing world of design and branding, trends can be both a creative spark and a slippery slope. On one hand, they offer fresh energy, cultural relevance, and market appeal. On the other hand, they risk overshadowing your brand’s core identity if misused...
The air crackles with anticipation. Underdog stories unfold in real time. Nail-biting finishes leave you breathless. No, we're not just talking about the NCAA Basketball Tournament – we're also describing the exhilarating, unpredictable world of marketing. For those...
If you’re reading this article, then you already know that marketing impacts sales. What you may or may not know is how cultivating the right marketing messages at the right time can significantly contribute to your success in capturing sales from ready customers.
I’ve got news for you. Marketing is a scam – well, it is if you are putting out things that have no basis or foundation. Unless people deeply understand who you are, and that you are in fact who you say you are, then your marketing is a scam.
The way to counter this is by planning better, longer, more cohesive, strategic campaigns that show who you are, who / what the brand or product is, and what to do with the product.
The Importance of Early Planning for Summer Campaigns To ensure a successful summer marketing campaign, businesses should start planning early to capitalize on trends and maximize their impact. Just as summer bodies are built in the winter, successful summer campaigns...
The world of graphic design continues to evolve at an unprecedented pace. Technology, cultural shifts, and changing consumer preferences are driving innovation in how designers approach their craft. From bold aesthetics to functional solutions, this year promises exciting trends that push boundaries and redefine creativity.
Whether you’re a solopreneur or a growing small business, you need more than a surface-level strategy. You need your strategy to be equipped with actionable, measurable, and effective tactics.
This blog presents strategic recipes for three (3) revenue-generating categories of marketing tactics. Within each category, you will learn a strategic approach, why it works, and real-world applications for inspiration in your own business.
Graphic design is where creativity meets purpose. As a designer, you aim to create visually stunning designs that also serve practical objectives, such as conveying a message, selling a product, or building a brand. However, balancing artistic vision with functionality can be a challenge. Too much emphasis on creativity might lead to designs that are visually impressive but fail to communicate effectively. On the other hand, focusing solely on practicality can result in uninspired, forgettable work.
We’re about to unveil a powerful strategy for capturing property management leads and accounts from your competitors. In the fiercely competitive property management industry, it’s crucial to think creatively and strategically to gain an edge over rivals. This strategy offers an innovative way to attract potential clients who might otherwise choose your competitors.
We are going to share with you a 3M Method we utilize to help our property management clients consistently get property owner leads. The 3-M Method is so powerful, that it doesn't even matter where your business is located — stick to it, and you’ll see results. Our...
As a small business owner in Atlanta, you know the importance of effective communication. Your words can make or break your brand’s reputation and your bottom line. That’s where copywriting comes in.