Creative Marketing

What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

by | May 21, 2024 | , , ,

For many worldwide football and American soccer fans, Lionel Messi is considered a legend: one of the greatest footballers of all time. Since his transfer to the American MLS team Inter Miami, the popularity of the MLS increased tremendously as far as internet searches. Ticket prices for Inter Miami games also increased over 1000% since his arrival at the club. Before Messi joined the team, tickets could be purchased for as cheap as $25. Currently, the same tickets are over $250.

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Mastering the Art of Collaboration – How Creative Directors Foster Productive Partnerships Across Teams

Mastering the Art of Collaboration – How Creative Directors Foster Productive Partnerships Across Teams

by | May 9, 2024 | , , ,

In the dynamic landscape of modern marketing, collaboration is the cornerstone of success. Nowhere is this truer than within the realm of creative direction, where the seamless integration of various talents and perspectives is essential for crafting compelling campaigns that resonate with audiences. In this blog post, we’ll go into the intricate dance of collaboration between the creative department – comprising social media specialists, website designers, and graphic designers – and the digital ads department, exploring how creative directors play a pivotal role in fostering productive partnerships across these teams.

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The Intersection of Technology and Graphic Design: Embracing Creativity in the Digital Age

The Intersection of Technology and Graphic Design: Embracing Creativity in the Digital Age

by | Apr 25, 2024 | , , , , ,

In the dynamic landscape of graphic design, the intersection of technology has become a driving force behind innovative and boundary-pushing creative expressions. In this blog post, we will delve into the realm where technology and graphic design intersect, exploring how emerging technologies are reshaping the way designers approach their craft and engage with audiences.

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Is the Influencer Era Over?: A Bold POV

Is the Influencer Era Over?: A Bold POV

by | Apr 18, 2024 | , , , ,

In the past decade, we have seen the rise of influencer marketing across many industries but we might be about to witness the fall too. We first saw the concept of influencer marketing in the mid-2000s when social media platforms like Facebook, Instagram, and YouTube started to become more popular. As social media grew more popular, the path to becoming a content creator became easier. It became even easier with the introduction of TikTok and the rise of micro-influencers. This brings us to: If everyone is an influencer, is anyone an influencer?

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Should social media be a focus for your business?

Should social media be a focus for your business?

by | Apr 11, 2024 | , , ,

In today’s digital age, the landscape of business marketing has undergone a significant transformation. Social media platforms have emerged as powerful tools for businesses to engage with their audience, build brand awareness, and drive sales. However, with so many marketing channels available, the question arises: Should social media be a focus for my business? Let’s delve into this query and explore the benefits and considerations of leveraging social media for business growth.

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Animals in Advertising

Animals in Advertising

by | Mar 11, 2024 | , , , ,

Adorable animals have always played a role in human history. With the way animals bring out human emotion, it is no surprise that animals have also played a role in the history of marketing and advertising. Animals can be used to help establish brand identity and create an emotional connection with the audience. Animals with their unique personalities that are cute, funny, majestic, regal, or silly can set the tone for the brand. Not to mention, most people empathize with and enjoy seeing animals in advertisements because of these personalities. This can create loyalty and recognition for your brand based on consumer emotion.

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Coach Prime Marketing: A Game-Changing Approach to Branding and Promotion

Coach Prime Marketing: A Game-Changing Approach to Branding and Promotion

by | Mar 1, 2024 | , , ,

I’ve always been a fan better yet, we share the same name. Deion Sanders aka Coach Prime. Put some respect on his name! Top athletic, record holder, hall of famer, trendsetter, motivator, father, and more. In the world of sports and coaching, there are few figures as iconic and influential as Deion. Known for his illustrious career as a professional football and baseball player, Deion has ventured into the realm of coaching with his latest endeavor: Coach Prime. But what sets Coach Prime apart from other coaching brands? It’s not just about the X’s and O’s of the game; it’s about a revolutionary approach to marketing and branding that’s as dynamic as the man himself.

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A Culinary Adventure: Exploring Atlanta’s Vibrant Dining Scene

A Culinary Adventure: Exploring Atlanta’s Vibrant Dining Scene

by | Jan 18, 2024 | ,

Atlanta, the cultural and economic heart of the South, is not only known for its rich history and diverse communities but also for its eclectic and thriving culinary scene. From soul food joints to upscale eateries, the city offers an incredibly diverse set of dining options that cater to just about everyone. So, if you find yourself in Atlanta and hungry for a memorable eating experience, here’s a guide to some of my favorite and best spots in Atlanta!

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