Digital Marketing

Introduction To The World of Influencers

Introduction To The World of Influencers

Influencer marketing is a hot commodity right now. From Apple to Diesel, to Mcdonald’s, many companies are increasing their leverage with influencer marketing. Over the past two years, influencer marketing has become one of the most effective ways to market a product or service, especially to the younger generation. We know that influencer marketing has become a hot topic and interest of many, but do you know exactly what influencer marketing is? Is it something you are looking into? Is becoming an influencer a goal of yours, however, you don’t really know how to achieve it? In this blog, I will not only break down the meaning of an influencer but also break down the few major elements to successfully begin your process of becoming an influencer!

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Advertising to Gamers Might Be The Marketing Lift Your Brand Needs

Advertising to Gamers Might Be The Marketing Lift Your Brand Needs

Advertisers are constantly trying to find new strategies, platforms, and audiences to market their brands. With new platforms and methods for digital marketing appearing constantly, it is easy to miss out on highly effective advertising platforms. In this blog post, we will take a look at an extremely effective target audience that major brands have been paying attention to more and more, over the past few years: Gamers.

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Optimize Your Google My Business

Optimize Your Google My Business

Google My Business is a powerful tool used to control and take ownership of a company’s Google Business Profile. A business’s Google Business Profile is the listing that appears for your business in two places. The first is in the search engine results page (SERP) on Google, on the righthand side. The second is in Google maps. Users can interact with the profile to submit their own photos and reviews of the business. These photos and reviews will be shown in the Google Business Listing.

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3 Reasons Why You Should Outsource Your Social Media

3 Reasons Why You Should Outsource Your Social Media

While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.

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2 Things Social Media Managers Can Learn from Jay Z

2 Things Social Media Managers Can Learn from Jay Z

In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.

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5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation. 

Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures. 

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