Using social media to boost your business is absolutely essential in this day and age. Most people think immediately of Facebook and Instagram when social media is mentioned. However, there’s a third major platform that should be considered, even for small and medium-sized businesses. And that’s Twitter. It has over 145 million active daily users and can be a gold mine of customer insights and opportunities.
Having millions of daily and monthly users gives you an almost unlimited amount of data points, which is one of the major reasons why you should be on Twitter. Joe Rice, who is Twitter’s lead on EMEA Data and Enterprise Solutions, believes that “Twitter is the world’s largest focus group…” He’s absolutely right as people will tell you immediately how they feel about your product or service and will not hold back whether their opinion is good or bad. This will allow you to make adjustments on the fly and consider strategies that are more long-term.
Twitter also gives businesses an excellent opportunity to build awareness as well as their online personality. Creating a personality that resonates with people looking for your product or service. Having a friendlier or more open personality will allow you to easily connect with potential clients and customers. This can nurture leads you wouldn’t have had otherwise and might have had to go chase on cold calls.
The website not only helps you connect with customers, but it is also a phenomenal platform to experiment with your content and see what resonates with your audience. It gives you the opportunity to create content that speaks to your customers and engage with them where you otherwise wouldn’t. Facebook and Instagram are not great places for experimenting as audiences will quickly turn on you in those arenas and not come back. Because Twitter “moves” fast with constant posting, audiences will forget any poorly performing tweets, but will continually retweet and quote tweet the good ones.
Another major advantage of Twitter is that you can also share information quickly and efficiently about your products or services. You can thread together tweets so that people can easily find announcements or a series of tweets on a single topic. Another way for people to find your tweets on specific topics is to use hashtags (#) in your tweets. Customers can then search that hashtag and find any of your tweets that have utilized it. Of course, they can then interact with that tweet and more.
LinkedIn is generally the site that people associate with networking, but quite a few businesses have been successful on Twitter doing some of the same things. While engaging with customers and converting them into buyers is the ultimate goal, Twitter also gives you an opportunity to interact with other businesses or brands. This is especially true for companies that you might not have thought to partner with on other platforms or even offline. An innocent or random interaction on Twitter could lead to a more serious relationship that turns out to be one of the more fruitful ones you have.
Not only can your business improve its prospects with customers and other business partners, but it also has a secondary effect. Now that Google displays tweets on searches, your business can become even more searchable. Not only that, but your consistent tweeting can help you rank higher in the Search Engine Results Pages (SERPs). So essentially, your Twitter account can also act as a booster for the SEO that you already have on your website.
To sum things up, Twitter is great for brand awareness, information spreading, partnership searching, and customer engagement. And if you ever need help figuring it out and understanding the landscape, The Kool Source is always here to help.