What social media platforms are best for my business?

by thekoolsource | Dec 29, 2023 | Branding Guidelines, Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

Are you looking for a way to expand your business through social media? We are in an era that is social media heavy, choosing the right platforms can be a game-changer for your business. Today, we’ll go over social media strategies. We’ll discuss topics from establishing a target audience to understanding the unique strengths of each platform. Here are 4 easy steps to ensure that you find the best social media platform for your business.

Debranding: A More Simplistic Approach

by Arnitra Jackson | Oct 11, 2023 | Branding Guidelines, Business Insight, Creative Marketing, Design, Digital Marketing, Strategic Planning

In a world that often seems obsessed with branding, where companies pour millions into building and promoting their image, a curious phenomenon has emerged. Debranding, the strategic process of simplifying and stripping away branding elements, has gained traction among businesses aiming for a more genuine and authentic connection with their audience.

What’s Your Type: How to Determine the Best Typeface for Your Brand

by David Quampah | Sep 22, 2023 | Branding Guidelines, Creative Marketing, Design, Digital Marketing, Strategic Planning

Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, no matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just that. They form a huge part of the visual language of a brand and create an impression within your audience of what a brand looks and feels like. Due to this, one needs to spend an ample amount of time to ensure that they select the right typeface as a perfect match for their brand.

Everything You Need To Know About Rebranding Your Business

by Benjanae Morgan | Aug 30, 2023 | Branding Guidelines, Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

Rebranding is a tactical procedure that entails redesigning and repositioning the brand identity and message of your company. When your current brand no longer appeals to your target market or fails to keep up with changing market trends, it becomes vital. There may be a necessity for rebranding due to a number of circumstances. First off, in order to effectively appeal to various client categories, a change in business focus or growth into new markets may call for a new identity.

How Do You Take Good Social Media Photos?

by Alex Camera | Aug 24, 2023 | Branding Guidelines, Business Insight, Design, Digital Marketing, social media

Social media is an important tool for any business. One way to maximize its benefits is to make sure that all your posts have quality images. Your content may be beautifully written and informative, but if the images are irrelevant, low-quality, or simply don’t catch the eye, then your post will unlikely get viewed.

What Do Your Ads Say About You?

by David Hill | May 25, 2023 | Advertising, Branding Guidelines, Business Insight, Digital Marketing, SEO / PPC / SEM, Strategic Planning

A good ad is an essential part of any marketing campaign running in Google/Microsoft Ads. It’s your introduction to a potential customer and thus must make a good first impression. You’ll want to make sure to have three main components in any ad you’re writing.

7 Strategies to Boost Accessibility in Digital Media

by Cody Walsh | May 18, 2023 | Branding Guidelines, Business Insight, Design, Digital Marketing, Strategic Planning

Discover the top 7 strategies to enhance accessibility in the digital media realm, making the online experience more inclusive for all. Find out how implementing these approaches can benefit both users and businesses alike.

What is a Brand Story and Why is it Important

by Arnitra Jackson | Apr 27, 2023 | Branding Guidelines, Business Insight, Creative Marketing

A brand story is considered a narrative used to communicate the purpose, mission, value, and history pertaining to the formulation of a brand. Addidas is a great example of brand storytelling and brand evolution.

How to Write a Great Brand Story that Connects

by Arnitra Jackson | Mar 9, 2023 | Branding Guidelines, Business Insight, Creative Marketing, Strategic Planning

The main aim of developing a brand story is to wholeheartedly connect with your target audience. The brand story seeks to outline the initiative of your brand.

Superhero Branding Tips

by Kema Hodge | Nov 3, 2022 | Branding Guidelines, Business Insight, Creative Marketing, Social Media Trends, Strategic Planning

In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.

Branding Guidelines

Debranding: A More Simplistic Approach

What’s Your Type: How to Determine the Best Typeface for Your Brand

Everything You Need To Know About Rebranding Your Business

What Do Your Ads Say About You?

7 Strategies to Boost Accessibility in Digital Media

What is a Brand Story and Why is it Important

How to Write a Great Brand Story that Connects

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