Creative Marketing

The Psychology of Design: How Design Influences Perception

The Psychology of Design: How Design Influences Perception

by | Sep 17, 2024 | , , , ,

Design is more than just making things look good; it’s a powerful tool that can influence how we think, feel, and behave. The psychology of design taps into human perception, understanding how visual elements can communicate messages and evoke emotions. By leveraging psychological principles, designers can create more impactful and effective visuals. In this blog, we’ll explore how design influences perception and how you can apply these insights to your work.

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5 Essential Digital Marketing Tools Every Small Business Should Know

5 Essential Digital Marketing Tools Every Small Business Should Know

by | Sep 4, 2024 | , , , ,

In today’s fast-paced digital world, small businesses need to leverage the right digital marketing tools to stay competitive and thrive online. Having the right tools can help you save time so you can focus on big-picture goals. Whether you’re looking to boost your online presence, engage with customers, or analyze your marketing efforts, here are a few recommendation to help small businesses succeed.

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Why Digital Marketing Outperforms Traditional Marketing

Why Digital Marketing Outperforms Traditional Marketing

by | Aug 15, 2024 | , , , ,

In today’s fast-paced, technology-driven world, digital marketing has emerged as the main force, surpassing traditional marketing methods in both effectiveness and reach. While traditional marketing strategies such as print ads, television commercials, and direct mail still have their place in a marketing strategy, digital marketing offers numerous advantages that make it a more attractive option for many businesses in today’s day and age. Below we’ll go more in depth as to why digital marketing is often considered superior to traditional marketing.

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Navigating the Role: Videographer and Photographer for a CEO

Navigating the Role: Videographer and Photographer for a CEO

by | Jul 18, 2024 | , , ,

Working as the videographer and photographer for the CEO of The Kool Source is both a prestigious and challenging role. Capturing the essence of the company’s leader while meeting their high expectations requires a blend of technical skills, interpersonal finesse, and strategic thinking. This role provides a unique opportunity to shape the public image of the company through visual storytelling, but it also presents a set of unique challenges.

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What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

by | May 21, 2024 | , , ,

For many worldwide football and American soccer fans, Lionel Messi is considered a legend: one of the greatest footballers of all time. Since his transfer to the American MLS team Inter Miami, the popularity of the MLS increased tremendously as far as internet searches. Ticket prices for Inter Miami games also increased over 1000% since his arrival at the club. Before Messi joined the team, tickets could be purchased for as cheap as $25. Currently, the same tickets are over $250.

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