Every business that invests in online marketing must make a choice about which type of marketing is right for them. Many companies add content creation and distribution to their advertising plan. In this article, we will introduce you to content marketing as a strategy, so you can understand why it is favored by many and make an informed decision on whether you want to add it to your marketing arsenal as well.
A good ad is an essential part of any marketing campaign running in Google/Microsoft Ads. It’s your introduction to a potential customer and thus must make a good first impression. You’ll want to make sure to have three main components in any ad you’re writing.
You have a brand new website for your small business. It’s everything you hoped for and looks better than you imagined. But, there’s a problem. No one else knows how great it looks! A beautiful website is great. It makes your small business look more professional and inviting and sets the tone for how you want people to think about your brand. However, a beautiful website is only as good as the number of people who see it. That’s where search engine optimization (SEO) comes in.
If you’re running a Google Ads campaign, you know that a high-Quality Score is crucial to achieving success. But what exactly is a Quality Score? In simple terms, it’s a rating that Google gives your ads based on the relevance and usefulness of your landing page, ad copy, and keywords. The higher your Quality Score, the more likely your ads will show up at the top of search engine results pages and the less you’ll have to pay for clicks. If you’re looking to improve your Quality Score quickly, here are some tips that will help you boost your score and get the most out of your Google Ads campaign.
The number of people who access the internet via mobile devices is on the rise. It is important to meet your audience where they are, for many people that place is on a mobile browser.
For small businesses, paying for advertising comes with a completely different set of questions and challenges. Some include:
Where do I start?
What platforms should I be utilizing & when?
How big does my budget need to be?
Who should I target with my ads?
What should my ads say? What should they look like?
How will I know that my ads have truly been successful?
Google My Business is a powerful tool used to control and take ownership of a company’s Google Business Profile. A business’s Google Business Profile is the listing that appears for your business in two places. The first is in the search engine results page (SERP) on Google, on the righthand side. The second is in Google maps. Users can interact with the profile to submit their own photos and reviews of the business. These photos and reviews will be shown in the Google Business Listing.
1. Bitly Bitly is an extension tool that allows you to take long links and shorten them to be less of an eyesore. Many are probably familiar with Bitly as you have seen them while browsing the web. I am sure many of you have used Bitly before but at their main website...
Not many people understand much about the back-end of digital marketing, but one aspect that everyone is familiar with is retargeting advertising. Also known by the name “stalker ads”, retargeting ads are the display or banner ads that follow you around once you’ve...
While The Kool Source can absolutely help you to improve your website, specifically your SEO (search engine optimization), there are some steps you can take on your own to start the process. There are five simple steps you can take to get your website rising on the...