In a world that often seems obsessed with branding, where companies pour millions into building and promoting their image, a curious phenomenon has emerged. Debranding, the strategic process of simplifying and stripping away branding elements, has gained traction among businesses aiming for a more genuine and authentic connection with their audience.
Before the rise of the internet, print advertising was king. The first versions of adverts ran in the late 1400s in England usually through fliers or handbills. As technology progressed through the 1700s, adverts began running in newspapers. During this time, Benjamin Franklin began publishing his ‘General Magazine’ which encouraged businesses to advertise products and services in his publication.
Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, no matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just that. They form a huge part of the visual language of a brand and create an impression within your audience of what a brand looks and feels like. Due to this, one needs to spend an ample amount of time to ensure that they select the right typeface as a perfect match for their brand.
Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.
Rebranding is a tactical procedure that entails redesigning and repositioning the brand identity and message of your company. When your current brand no longer appeals to your target market or fails to keep up with changing market trends, it becomes vital. There may be a necessity for rebranding due to a number of circumstances. First off, in order to effectively appeal to various client categories, a change in business focus or growth into new markets may call for a new identity.
Running an ad is all well and good but you need actionable data. Running a minimum of two ad variations allows for testing between the response of the ad copy, or a basic A/B test.
From billboards to hashtags, the sole purpose of all marketing is to persuade people to take the actions you want. One of the most effective ways to do that is through the written word. It’s worked for thousands of years and that isn’t changing anytime soon.
But, there’s one important caveat: the copy (written word) must be good. It must be easy to read and comprehend. There can’t be too much jargon or wordiness. It needs to draw the reader in and then get to the point quickly.
This is especially true today. People have so much content to consume that they often barely taste it much less digest it. Words come and go. They read something and then move on to the next shiny piece of content that grabs their attention.
Although summer just started, we all know the holidays are around the corner so we need to start planning. The holiday season is full of opportunities for businesses. To make the most of this festive period, it’s essential to plan your holiday campaigns well in advance. In this blog post, we’ll explore the numerous benefits of starting your holiday campaigns early and how they can give you a competitive edge.
Every business that invests in online marketing must make a choice about which type of marketing is right for them. Many companies add content creation and distribution to their advertising plan. In this article, we will introduce you to content marketing as a strategy, so you can understand why it is favored by many and make an informed decision on whether you want to add it to your marketing arsenal as well.
A good ad is an essential part of any marketing campaign running in Google/Microsoft Ads. It’s your introduction to a potential customer and thus must make a good first impression. You’ll want to make sure to have three main components in any ad you’re writing.