Strategic Planning

What Does CTR Stand For? And Other SEO Terms for Small Business

What Does CTR Stand For? And Other SEO Terms for Small Business

You have a brand new website for your small business. It’s everything you hoped for and looks better than you imagined. But, there’s a problem. No one else knows how great it looks! A beautiful website is great. It makes your small business look more professional and inviting and sets the tone for how you want people to think about your brand. However, a beautiful website is only as good as the number of people who see it. That’s where search engine optimization (SEO) comes in. 

read more
What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha

What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha

Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.

read more
Brand Awareness: Spending Money to Make Money

Brand Awareness: Spending Money to Make Money

Making money is important to every business, but the almighty dollar holds even more importance to the average small business owner. The truth of the matter is that most small business owners may only be 1-2 rough months from going belly up and needing to shut down. Big businesses or corporations on the other hand have built up enough of a safety net to protect themselves against things like that, so that even in the face of the roughest economic situations they remain safe.

read more
How to Make a Vision Board for your Social Media Goals

How to Make a Vision Board for your Social Media Goals

As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.  
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.

read more
Does My Business Need an App?

Does My Business Need an App?

In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience. 

read more
Are You Setting SMART Goals For Your Social Media?

Are You Setting SMART Goals For Your Social Media?

Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.

read more
Increase Your Instagram Reels Reach With These 4 Tips

Increase Your Instagram Reels Reach With These 4 Tips

In case you haven’t noticed, Instagram is beginning to transition to a heavily video-centric social media platform. With the increasing popularity of TikTok, social media platforms such as Youtube, Instagram, and Facebook are wanting to replicate the success of short-form videos on social media. Everyone is beginning to recognize the number of impressions and reach that Reels can bring when you hit the algorithm just right. In this blog, we are going to give you 4 simple tricks you can use to trick the algorithm into giving your Reels the most reach possible. 

read more

Pin It on Pinterest