How Failing My Clients in 2021 Made Me a Better Marketer
After the 2020 Pandemic, we had to shift course as a company. Previously, we focused our digital marketing efforts on servicing a niche industry - property management. (For those of you who may not know what that is, think of an apartment complex. Now, think of the...
How to start a small business online
So you want to start a business but don't have the money or time? Starting an online business is the perfect budget-friendly solution for entrepreneurs. This article will discuss starting a small business from home and what you need to be successful. Decide on a...
What Makes a Terrible Logo: Part 2
This blog is a continuation of my previous blog “What Makes a terrible Logo” and you can read that here. 3. Poor Typography Typography has become a huge part of logo design today and it is the art of arranging letterforms to make written language legible and appealing...
5 Must-Have Google Extensions for Digital Marketing
1. Bitly Bitly is an extension tool that allows you to take long links and shorten them to be less of an eyesore. Many are probably familiar with Bitly as you have seen them while browsing the web. I am sure many of you have used Bitly before but at their main website...
The Importance of Respect & Communication in Business
As most people will tell you, respect and communication play essential roles in maintaining long-term relationships with your family and friends. Respect is defined as due regard for the feelings, wishes, rights, or traditions of others. Communication is defined as...
A Complete Guide To 2021 Holiday Marketing
Ho ho ho, the holidays are upon us. The stores have cleared the spooky shelves and replaced them with products ringing with Christmas cheer and you already know when you start hearing our Queen of Christmas, Mariah Carey, it’s time to get serious about your holiday...
How to Write Captions like @Essence
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
Top 5 Sales Tips for Beginners
It takes much skill to be successful in sales. That is why I’m creating this blog post, which includes five basic sales tips beginners can use to understand the fundamentals of effective selling. Whether you are new to sales or want to sell with more confidence, these...
Characteristics of a Terrible Logo: Part 1
A logo is a visual representation of a brand. That is its sole purpose. They exist in 5 different types: monograms, symbols, combination marks, wordmark, and emblems. Monograms are mainly typographic and they are symbols that use the initials or first letter of a...
Discover How Influencers Can Elevate Your Brand
Influencers are some of the best marketing partners for increasing your brand awareness. Using the right influencers has been proven to be one of the best marketing tactics a company can use. With that being said, there is a right and wrong way when it comes to...