The Importance of Respect & Communication in Business
As most people will tell you, respect and communication play essential roles in maintaining long-term relationships with your family and friends. Respect is defined as due regard for the feelings, wishes, rights, or traditions of others. Communication is defined as...
A Complete Guide To 2021 Holiday Marketing
Ho ho ho, the holidays are upon us. The stores have cleared the spooky shelves and replaced them with products ringing with Christmas cheer and you already know when you start hearing our Queen of Christmas, Mariah Carey, it’s time to get serious about your holiday...
How to Write Captions like @Essence
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
Top 5 Sales Tips for Beginners
It takes much skill to be successful in sales. That is why I’m creating this blog post, which includes five basic sales tips beginners can use to understand the fundamentals of effective selling. Whether you are new to sales or want to sell with more confidence, these...
Characteristics of a Terrible Logo: Part 1
A logo is a visual representation of a brand. That is its sole purpose. They exist in 5 different types: monograms, symbols, combination marks, wordmark, and emblems. Monograms are mainly typographic and they are symbols that use the initials or first letter of a...
Discover How Influencers Can Elevate Your Brand
Influencers are some of the best marketing partners for increasing your brand awareness. Using the right influencers has been proven to be one of the best marketing tactics a company can use. With that being said, there is a right and wrong way when it comes to...
Facebook’s Crash & The Importance of Having A Website
Earlier this week, Facebook Inc and its subsidiary web-based services were out of service for a portion of the day. This meant that for about six hours users could not access Facebook, Instagram, or WhatsApp at all. Being that the world today is so heavily dependent...
4 Photoshop Fails You Have To See To Believe
We've all seen them, those epic and obvious photoshop fails from our favorite celebrities. Photoshop is a fantastic tool, it offers unparalleled editing features that can offer your designs a more polished look. However, when your photoshopping is obvious, it can put...
Social Media Questions to Help You Communicate Your Brand
Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...
5 Creative Marketing Ideas That Will Boost Your Business
Are you a small business owner looking for creative marketing ideas? If so, you've come to the right place; The Kool Source. We'll share five creative marketing and advertising ideas in this blog post that'll boost your business! Whether it's your first start-up or...