Failing to engage with your social media audience is one of the biggest mistakes I see businesses make on a regular basis. Engaging with your audience on social media is essential to seeing results in your digital marketing campaigns. Let’s get into the best ways to stay engaged with your audience and begin to see results from your social media marketing.
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2 Things Social Media Managers Can Learn from Jay Z
In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.
SWOT Analysis – How to Position Your Business for Growth
At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.
Social Media as a Pandemic Marketing Tool
The onset of Covid forced many companies to rethink their strategies and take a deeper look into exactly how they go to market. Consumers all over the globe were forced to shop online for everything from day-to-day grocery needs and household goods to office furniture and home improvement supplies.
5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)
Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation.
Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures.
How to Choose a Color Palette for Your Brand
Choosing a color scheme for your brand is an exciting step in the brand development process, but with so many options to choose from, it can be overwhelming. There are so many colors, shades, and combinations it can be daunting to figure out where to even begin.
Live Streaming in 2022
As you probably know, almost every social media platform has a live streaming feature and by now, you have probably stayed to watch one or two. Video has been increasingly becoming more popular in the last few years, catapulted by our youngest platform, TikTok.
The Beginning of a New Beginning: The Metaverse
The “Metaverse” is a virtual reality concept where people bring things such as pictures, media, music, movies, books, etc. from the physical world into the Metaverse.
Clash of Trends
Happy New Year. The beginning of a new year usually marks a fresh start which in most cases involves expectations. There are so many things to look forward to in the year 2022. For some, it may be graduation, for others relocation to a new city or going on a vacation,...
How Your Local Sports Teams Can Amplify Your Brand
We have all heard the term brand loyalty before, but what exactly does brand loyalty mean and how can it help your business? Well, by definition brand loyalty is the tendency of some consumers to continue buying the same brand of goods rather than competing brands....