In this day and age where there are so many people literally doing the same things, selling the same goods, or offering the same services, it’s no wonder why businesses struggle to figure out and showcase their strengths and uniqueness. There are numerous ways to...
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Instagram Features and the Future of Social Media
COVID-19 forced business owners to rethink the way they conducted business. When brick-and-mortar businesses were forced to close Instagram began to develop many solutions to help them get back on their feet. Tech Jury reports that 50.1% of the time we spend on our...
How to Create an Experiential Media Plan for your Integrated Marketing Efforts
The customer journey is one of building ever-increasing levels of trust. As customers, we only repeat purchases for businesses we trust, so trust is paramount in the success of a business. How do you develop trust? You expose customers to your brand in various ways,...
The 4 Relationships You Need to Succeed: Coaches, Mentors, Sponsors and Advocates
Ask any successful individual how they achieved their level of success, and many will be quick to admit that they did not attain success alone. Even when taking to the stage of accomplishment to accept awards, the elite of Hollywood has a list of people, key...
Free Digital Marketing Resources
As the overall digital footprint of marketing continues to grow and expand year over year, there are many ways to become knowledgeable and skilled in the realm of digital marketing. Digital marketing evolves at so rapid a pace that it's nearly impossible to teach it...
5 Powerful Branding Strategies to Supercharge Your Business
Think of any brand. Nike. Amazon. Facebook. Disney. Apple. Uber. Airbnb. Do you know these brands? Of course, you do, these companies have mastered the key to a successful business: their branding. Consumers love a good story; they jump at the chance to ride the...
How to Choose the Right Influencer to Market Your Business
Marketing evolves so quickly that 2-3 years ago feels like the stone age, especially when we consider all that has changed in our world since COVID-19. What is standard now, was almost unheard of a couple of years ago, even a couple of months ago! Think about it: Full...
About Us: The Struggle of Black Employees That Don’t See or Show Themselves on Corporate Websites
An Inc. 5000 Company, a Google Certified Partner, a multimillion-dollar agency, with a contemporary impressive office space adjacent to the trendiest places in Atlanta, a roster of notable big-name clients, and yet there is one thing missing. A face to the name....