The way a brand interacts with its audience through messages and customer interactions is known as its “tone of voice.” The brand’s identity and set of values are expressed through the tone of voice. A brand should have a distinct, identifiable, and unique tone of voice. Being as distinctive and recognized as you can is even more crucial in a world where every industry is saturated.
In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.
At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.
Over the course of 2020 and 2021, the landscape of the business world has changed drastically. Many businesses were forced into Work-from-Home situations in the height of the pandemic and, while it was originally thought that work couldn’t be maintained this way, many...
When I say “Outreach Marketing,” what is the first thing to come to mind? Is it the image of endless goodie bags? Is it the stack of a thousand color flyers that almost broke your office printer? Or do you begin to count the time it will take you out of the office and...
Ask any successful individual how they achieved their level of success, and many will be quick to admit that they did not attain success alone. Even when taking to the stage of accomplishment to accept awards, the elite of Hollywood has a list of people, key...