As we embark on 2021, there is an ever-increasing need for connectivity, especially as society is still experiencing the limitations of social distancing. We are craving community more than ever before, and technology has always been a great innovative solution to...
Whenever a business idea comes about one of the main questions that the people the idea came to ask is, “What will separate this business from those that already exist?”. The answer to this question not only helps them define the business’s unique selling point (USP)...
Park your broom and sit for a spell. The Halloween movie marathons have started. Your favorite restaurants are offering pumpkin-themed meals and drinks. The candy commercials have taken over your television. The stores have become riddled with displays of ghastly...
In order to stay relevant during challenging times, your marketing team should use social media to provide the same user experience as they would in person. When it comes to marketing for property management companies, digital marketing can look slightly different....
Summer’s coming to a close and everyone is preparing for hot cocoa, football games, hoodie/sweater weather, sitting around the fire, and literally everything food becoming available in pumpkin spice flavors. While this may all sound nice, as a business owner there is...
Instagram Insights offer marketers a powerful tool to improve and amplify their marketing efforts. The BIG question is - how can we use Instagram Insights to generate new campaign ideas, increase engagement, and know when to pivot and revise the strategy to improve...
Videos have become the best ways to present any topic and story pleasantly and attractively. Even a boring topic can attach emotionally and deliver a strong CTA if you can follow the steps that I’ve discussed it in the blog.
Five Advantages of Video Marketing Video marketing is on the rise for several reasons. To begin with, it's a very accessible, digestible medium that you can use to quickly and effectively communicate with your audience. The visual element of video marketing allows you...
COVID-19 forced business owners to rethink the way they conducted business. When brick-and-mortar businesses were forced to close Instagram began to develop many solutions to help them get back on their feet. Tech Jury reports that 50.1% of the time we spend on our...
The customer journey is one of building ever-increasing levels of trust. As customers, we only repeat purchases for businesses we trust, so trust is paramount in the success of a business. How do you develop trust? You expose customers to your brand in various ways,...