Working as a Paid Search Specialist at The Kool Source is an experience that is both exhilarating and enriching. Every day is a new adventure, filled with challenges and opportunities that keep me on my toes and constantly learning.
There are no studies to prove it, but psychology has likely been used in every form of marketing since the beginning of time. Even if they don’t explicitly know it, people who have something to sell almost always appeal to psychology to convince someone to part with their money.
If you are an entrepreneur or business owner, then you must ensure that you are not only building your business but effectively marketing it as well. Here are the top three things every entrepreneur and business should know about marketing:
Are you looking for a way to expand your business through social media? We are in an era that is social media heavy, choosing the right platforms can be a game-changer for your business. Today, we’ll go over social media strategies. We’ll discuss topics from establishing a target audience to understanding the unique strengths of each platform. Here are 4 easy steps to ensure that you find the best social media platform for your business.
In today's digital age, having a strong online presence is crucial for the success of any small business. Social media platforms play a pivotal role in reaching a broader audience, engaging with customers, and promoting your brand in other words; GEtting Visible,...
In the ever-evolving landscape of the digital world, your website is the heartbeat of your online presence. It’s the virtual face of your business, making the right impression on potential customers. As a leading digital marketing agency, we understand the importance of a well-designed and up-to-date website. In this blog, we’ll explore key signs that indicate when it’s time for your business to embrace a new website, ensuring you stay ahead in the digital game.
Many of them have become very pervasive and continue to be propagated by SEO professionals. Typically, not on purpose. It’s just that SEO changes so fast that what worked six months ago might not work today.
Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.
In a world that often seems obsessed with branding, where companies pour millions into building and promoting their image, a curious phenomenon has emerged. Debranding, the strategic process of simplifying and stripping away branding elements, has gained traction among businesses aiming for a more genuine and authentic connection with their audience.
Before the rise of the internet, print advertising was king. The first versions of adverts ran in the late 1400s in England usually through fliers or handbills. As technology progressed through the 1700s, adverts began running in newspapers. During this time, Benjamin Franklin began publishing his ‘General Magazine’ which encouraged businesses to advertise products and services in his publication.