
SWOT Analysis – How to Position Your Business for Growth
At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.

Social Media as a Pandemic Marketing Tool
The onset of Covid forced many companies to rethink their strategies and take a deeper look into exactly how they go to market. Consumers all over the globe were forced to shop online for everything from day-to-day grocery needs and household goods to office furniture and home improvement supplies.

5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)
Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation.
Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures.

How to Choose a Color Palette for Your Brand
Choosing a color scheme for your brand is an exciting step in the brand development process, but with so many options to choose from, it can be overwhelming. There are so many colors, shades, and combinations it can be daunting to figure out where to even begin.

Live Streaming in 2022
As you probably know, almost every social media platform has a live streaming feature and by now, you have probably stayed to watch one or two. Video has been increasingly becoming more popular in the last few years, catapulted by our youngest platform, TikTok.

The Beginning of a New Beginning: The Metaverse
The “Metaverse” is a virtual reality concept where people bring things such as pictures, media, music, movies, books, etc. from the physical world into the Metaverse.

Clash of Trends
Happy New Year. The beginning of a new year usually marks a fresh start which in most cases involves expectations. There are so many things to look forward to in the year 2022. For some, it may be graduation, for others relocation to a new city or going on a vacation,...

How Your Local Sports Teams Can Amplify Your Brand
We have all heard the term brand loyalty before, but what exactly does brand loyalty mean and how can it help your business? Well, by definition brand loyalty is the tendency of some consumers to continue buying the same brand of goods rather than competing brands....

Cattle Driver or Coach: What Type of Leader Are You?
Over the course of 2020 and 2021, the landscape of the business world has changed drastically. Many businesses were forced into Work-from-Home situations in the height of the pandemic and, while it was originally thought that work couldn’t be maintained this way, many...

5 Marketing Trends to Look Out for in 2022
As we prepare for a new year, it’s important to keep track of what marketing trends are on the rise in the world of digital marketing. Part of the reason why businesses thrive is because they keep their ear to the streets when it comes to new technological innovations...