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If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
It takes much skill to be successful in sales. That is why I’m creating this blog post, which includes five basic sales tips beginners can use to understand the fundamentals of effective selling. Whether you are new to sales or want to sell with more confidence, these...
A logo is a visual representation of a brand. That is its sole purpose. They exist in 5 different types: monograms, symbols, combination marks, wordmark, and emblems. Monograms are mainly typographic and they are symbols that use the initials or first letter of a...
Influencers are some of the best marketing partners for increasing your brand awareness. Using the right influencers has been proven to be one of the best marketing tactics a company can use. With that being said, there is a right and wrong way when it comes to...
Earlier this week, Facebook Inc and its subsidiary web-based services were out of service for a portion of the day. This meant that for about six hours users could not access Facebook, Instagram, or WhatsApp at all. Being that the world today is so heavily dependent...
We've all seen them, those epic and obvious photoshop fails from our favorite celebrities. Photoshop is a fantastic tool, it offers unparalleled editing features that can offer your designs a more polished look. However, when your photoshopping is obvious, it can put...
Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...
Are you a small business owner looking for creative marketing ideas? If so, you've come to the right place; The Kool Source. We'll share five creative marketing and advertising ideas in this blog post that'll boost your business! Whether it's your first start-up or...
Many journalists are familiar with the 5 W’s “Who? What? Where? When? Why?”, but these can also hold significant weight in creating content for digital marketing. Using the 5 W's method can help you understand your content at a deeper level, and reach your audience...
Drake’s highly anticipated album, Certified Lover Boy, has been out for just about three weeks now and, regardless of how good you think it is, one thing that is certain is that you’ve heard or seen something about it. While the long-term opinions of the music vary...