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As we embark on 2021, there is an ever-increasing need for connectivity, especially as society is still experiencing the limitations of social distancing. We are craving community more than ever before, and technology has always been a great innovative solution to...
Whenever a business idea comes about one of the main questions that the people the idea came to ask is, “What will separate this business from those that already exist?”. The answer to this question not only helps them define the business’s unique selling point (USP)...
Word of mouth marketing continues to be one of the most popular forms of marketing. Have you ever visited a restaurant because a friend told you about their great experience? Have you ever tried a product or service because someone close to you recommended it? I know...
The traditional way of doing business will not serve you or suffice in 2021. Someone needed to read that. If 2020 hasn’t forced you to pivot yet, then 2021 certainly will. Slated for another round of uncertainty, the Coronavirus pandemic could cause businesses...
In simple words, branding is a marketing practice that puts the images, symbols, and attributes of an organization in an easily identifiable and unique position. For example, when we think of Facebook, what pictures come first to our minds? With the word ‘f’ written...
When I say “Outreach Marketing,” what is the first thing to come to mind? Is it the image of endless goodie bags? Is it the stack of a thousand color flyers that almost broke your office printer? Or do you begin to count the time it will take you out of the office and...
The use of digital marketing and advertising is currently on the rise worldwide, and business owners are currently spending tens of millions of dollars to promote their brands online. It’s not too late to catch up and jump on the digital marketing train. Listed below...
Each year more & more individuals and businesses have great ideas that they feel could create value in the marketplace and in the world. This is great, but at some point, they each have to be able to step back and ask themselves if this idea just that, a great...
Park your broom and sit for a spell. The Halloween movie marathons have started. Your favorite restaurants are offering pumpkin-themed meals and drinks. The candy commercials have taken over your television. The stores have become riddled with displays of ghastly...
At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. However, by summer 2020, our...