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Summer’s coming to a close and everyone is preparing for hot cocoa, football games, hoodie/sweater weather, sitting around the fire, and literally everything food becoming available in pumpkin spice flavors. While this may all sound nice, as a business owner there is...
On September 1, Google announced that they are going to be hiding low volume search terms in their Google Ads Platforms. This change means that beginning in September, any search term without a significant amount of data will no longer show up in query reports. So,...
Instagram Insights offer marketers a powerful tool to improve and amplify their marketing efforts. The BIG question is - how can we use Instagram Insights to generate new campaign ideas, increase engagement, and know when to pivot and revise the strategy to improve...
Videos have become the best ways to present any topic and story pleasantly and attractively. Even a boring topic can attach emotionally and deliver a strong CTA if you can follow the steps that I’ve discussed it in the blog.
Five Advantages of Video Marketing Video marketing is on the rise for several reasons. To begin with, it's a very accessible, digestible medium that you can use to quickly and effectively communicate with your audience. The visual element of video marketing allows you...
In this day and age where there are so many people literally doing the same things, selling the same goods, or offering the same services, it’s no wonder why businesses struggle to figure out and showcase their strengths and uniqueness. There are numerous ways to...
COVID-19 forced business owners to rethink the way they conducted business. When brick-and-mortar businesses were forced to close Instagram began to develop many solutions to help them get back on their feet. Tech Jury reports that 50.1% of the time we spend on our...
The customer journey is one of building ever-increasing levels of trust. As customers, we only repeat purchases for businesses we trust, so trust is paramount in the success of a business. How do you develop trust? You expose customers to your brand in various ways,...
Ask any successful individual how they achieved their level of success, and many will be quick to admit that they did not attain success alone. Even when taking to the stage of accomplishment to accept awards, the elite of Hollywood has a list of people, key...
As the overall digital footprint of marketing continues to grow and expand year over year, there are many ways to become knowledgeable and skilled in the realm of digital marketing. Digital marketing evolves at so rapid a pace that it's nearly impossible to teach it...