Adorable animals have always played a role in human history. With the way animals bring out human emotion, it is no surprise that animals have also played a role in the history of marketing and advertising. Animals can be used to help establish brand identity and create an emotional connection with the audience. Animals with their unique personalities that are cute, funny, majestic, regal, or silly can set the tone for the brand. Not to mention, most people empathize with and enjoy seeing animals in advertisements because of these personalities. This can create loyalty and recognition for your brand based on consumer emotion.
Business Insight
3 Takeaways from The Happiness Advantage
The book summarized was “The Happiness Advantage” by Shawn Achor. The summary was written by Sam Davies, who has a ton of other incredible book summaries here on his website. If you don’t have time to read the book, his summary is very comprehensive. On the other hand, if you’re short on time, my summary of the top 3 principles that I am applying to my life is a great place to start!
Coach Prime Marketing: A Game-Changing Approach to Branding and Promotion
I’ve always been a fan better yet, we share the same name. Deion Sanders aka Coach Prime. Put some respect on his name! Top athletic, record holder, hall of famer, trendsetter, motivator, father, and more. In the world of sports and coaching, there are few figures as iconic and influential as Deion. Known for his illustrious career as a professional football and baseball player, Deion has ventured into the realm of coaching with his latest endeavor: Coach Prime. But what sets Coach Prime apart from other coaching brands? It’s not just about the X’s and O’s of the game; it’s about a revolutionary approach to marketing and branding that’s as dynamic as the man himself.
Crafting Irresistible Digital Ads: A Guide to Captivating Your Audience
In the fast-paced digital landscape, where attention spans are short and competition for consumer attention is fierce, the art of creating eye-catching digital ads has never been more critical. Whether you’re a seasoned marketer or a business owner looking to enhance your online presence, mastering the elements that make an ad stand out is essential. In this guide, we’ll explore key strategies and tips to help you craft digital ads that not only grab attention but also leave a lasting impression.
The Evolution of Front-End Development: Key Trends and Tools for 2024
In the digital era, front-end development continues to evolve rapidly, shaping how we create and interact with web applications. As we step into 2024, this article delves into the key trends and tools that are revolutionizing this field, offering insights into how they’re enhancing both developer productivity and user experience.
Life of a paid media strategist
Working as a Paid Search Specialist at The Kool Source is an experience that is both exhilarating and enriching. Every day is a new adventure, filled with challenges and opportunities that keep me on my toes and constantly learning.
Using Psychology to Drive Action in Advertising
There are no studies to prove it, but psychology has likely been used in every form of marketing since the beginning of time. Even if they don’t explicitly know it, people who have something to sell almost always appeal to psychology to convince someone to part with their money.
3 Marketing Must-Haves to get you Visible, Found, and Paid!
If you are an entrepreneur or business owner, then you must ensure that you are not only building your business but effectively marketing it as well. Here are the top three things every entrepreneur and business should know about marketing:
What social media platforms are best for my business?
Are you looking for a way to expand your business through social media? We are in an era that is social media heavy, choosing the right platforms can be a game-changer for your business. Today, we’ll go over social media strategies. We’ll discuss topics from establishing a target audience to understanding the unique strengths of each platform. Here are 4 easy steps to ensure that you find the best social media platform for your business.
How the Environment We Create Is a Reflection of Our State of Mind
The environment we surround ourselves in often mirrors our emotional and psycho-spiritual state—the overall condition of our mind. When we’re distracted, things tend to go missing. Disorganization is reflected in accumulating piles. Feeling disconnected leads to unanswered emails and neglected voicemails.