You’ve written your killer ads and included distinct messages in them for testing purposes. Now it’s time to evaluate that performance using the data you’ve collected. It’s time to judge which messages are the strongest and which are the weakest.
The online world is always evolving, and one of the latest advancements making waves is called WebAssembly, or WASM for short. Think of WebAssembly as a turbocharger for websites, making them faster and more powerful than we ever thought possible.
Many of them have become very pervasive and continue to be propagated by SEO professionals. Typically, not on purpose. It’s just that SEO changes so fast that what worked six months ago might not work today.
Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.
In a world that often seems obsessed with branding, where companies pour millions into building and promoting their image, a curious phenomenon has emerged. Debranding, the strategic process of simplifying and stripping away branding elements, has gained traction among businesses aiming for a more genuine and authentic connection with their audience.
Before the rise of the internet, print advertising was king. The first versions of adverts ran in the late 1400s in England usually through fliers or handbills. As technology progressed through the 1700s, adverts began running in newspapers. During this time, Benjamin Franklin began publishing his ‘General Magazine’ which encouraged businesses to advertise products and services in his publication.
Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.
Rebranding is a tactical procedure that entails redesigning and repositioning the brand identity and message of your company. When your current brand no longer appeals to your target market or fails to keep up with changing market trends, it becomes vital. There may be a necessity for rebranding due to a number of circumstances. First off, in order to effectively appeal to various client categories, a change in business focus or growth into new markets may call for a new identity.
Social media is an important tool for any business. One way to maximize its benefits is to make sure that all your posts have quality images. Your content may be beautifully written and informative, but if the images are irrelevant, low-quality, or simply don’t catch the eye, then your post will unlikely get viewed.
Running an ad is all well and good but you need actionable data. Running a minimum of two ad variations allows for testing between the response of the ad copy, or a basic A/B test.