Creative Marketing

Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

by | Nov 21, 2023 | , , , , ,

In the ever-evolving landscape of the digital world, your website is the heartbeat of your online presence. It’s the virtual face of your business, making the right impression on potential customers. As a leading digital marketing agency, we understand the importance of a well-designed and up-to-date website. In this blog, we’ll explore key signs that indicate when it’s time for your business to embrace a new website, ensuring you stay ahead in the digital game.

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10 Tips For Holiday Marketing

10 Tips For Holiday Marketing

by | Oct 12, 2023 | , , , ,

Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.

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Debranding: A More Simplistic Approach

Debranding: A More Simplistic Approach

by | Oct 11, 2023 | , , , , ,

In a world that often seems obsessed with branding, where companies pour millions into building and promoting their image, a curious phenomenon has emerged. Debranding, the strategic process of simplifying and stripping away branding elements, has gained traction among businesses aiming for a more genuine and authentic connection with their audience.

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Is Print Advertising Still Relevant?

Is Print Advertising Still Relevant?

by | Oct 3, 2023 | , , ,

Before the rise of the internet, print advertising was king. The first versions of adverts ran in the late 1400s in England usually through fliers or handbills. As technology progressed through the 1700s, adverts began running in newspapers. During this time, Benjamin Franklin began publishing his ‘General Magazine’ which encouraged businesses to advertise products and services in his publication.

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What’s Your Type: How to Determine the Best Typeface for Your Brand

What’s Your Type: How to Determine the Best Typeface for Your Brand

by | Sep 22, 2023 | , , , ,

Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, no matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just that. They form a huge part of the visual language of a brand and create an impression within your audience of what a brand looks and feels like. Due to this, one needs to spend an ample amount of time to ensure that they select the right typeface as a perfect match for their brand.

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4 Things Marketers Can Learn From The Barbie Movie

4 Things Marketers Can Learn From The Barbie Movie

by | Sep 14, 2023 | , , , ,

Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.

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Everything You Need To Know About Rebranding Your Business 

Everything You Need To Know About Rebranding Your Business 

by | Aug 30, 2023 | , , , ,

Rebranding is a tactical procedure that entails redesigning and repositioning the brand identity and message of your company. When your current brand no longer appeals to your target market or fails to keep up with changing market trends, it becomes vital. There may be a necessity for rebranding due to a number of circumstances. First off, in order to effectively appeal to various client categories, a change in business focus or growth into new markets may call for a new identity.

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The Imperative of Mobile-Friendly Websites in Modern Digital Interaction

The Imperative of Mobile-Friendly Websites in Modern Digital Interaction

by | Aug 10, 2023 | , , ,

Mobile-friendly websites are essential in today’s digital landscape. Emphasizing responsive design, quick loading, and intuitive navigation, they enhance user experience and broaden audience reach. Embracing these principles aligns with modern internet trends, positioning a website for success in a competitive online environment.

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5 Reasons to Hire a Copywriter for Your Small Business in Atlanta 

5 Reasons to Hire a Copywriter for Your Small Business in Atlanta 

by | Aug 3, 2023 | , , ,

From billboards to hashtags, the sole purpose of all marketing is to persuade people to take the actions you want. One of the most effective ways to do that is through the written word. It’s worked for thousands of years and that isn’t changing anytime soon. 

But, there’s one important caveat: the copy (written word) must be good. It must be easy to read and comprehend. There can’t be too much jargon or wordiness. It needs to draw the reader in and then get to the point quickly. 

This is especially true today. People have so much content to consume that they often barely taste it much less digest it. Words come and go. They read something and then move on to the next shiny piece of content that grabs their attention. 

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