The number of people who access the internet via mobile devices is on the rise. It is important to meet your audience where they are, for many people that place is on a mobile browser.
Have you ventured into the world of TikTok but ran out of ideas? Or maybe you decided you want to be on TikTok but don’t know where to start? It can be frustrating when you run out of ideas, especially when you know that to succeed you need to be consistent. Here is a list of 10 video ideas for you.
As the year 2020 began, the expectations of the new year were soaring with excitement as people were celebrating the beginning of a new decade. That quickly came to an end when the World Health Organization declared the Covid-19 outbreak a pandemic on March 11, 2020. On the marketing side of things, businesses had a very difficult time finding ways to distribute goods and services in new and effective ways. All in-person events were canceled as well as different TV and film productions had to come to a screeching halt. in streaming videos, online shopping, and curbside/contactless pickup will be permanent or temporary. For companies that do not particularly run television ads, the notion of “marketing” has shifted drastically. GroupM Global President of Business Intelligence Brian Wieser says, “Maybe the changes brands make this year are not media investments, but investing in the product, customer service, and the customer experience”. His prediction has been pretty spot-on as more attention has been placed on customer experience.
Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.
Influencer marketing is a hot commodity right now. From Apple to Diesel, to Mcdonald’s, many companies are increasing their leverage with influencer marketing. Over the past two years, influencer marketing has become one of the most effective ways to market a product or service, especially to the younger generation. We know that influencer marketing has become a hot topic and interest of many, but do you know exactly what influencer marketing is? Is it something you are looking into? Is becoming an influencer a goal of yours, however, you don’t really know how to achieve it? In this blog, I will not only break down the meaning of an influencer but also break down the few major elements to successfully begin your process of becoming an influencer!
When running youtube ads, the advertiser has six different options of ad formats that they can choose from. Their six different options are skippable video ads, non-skippable video ads, overlay ads, bumper ads, sponsored ads, and display ads.
In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.
At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.
The onset of Covid forced many companies to rethink their strategies and take a deeper look into exactly how they go to market. Consumers all over the globe were forced to shop online for everything from day-to-day grocery needs and household goods to office furniture and home improvement supplies.
Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation.
Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures.