Not many people understand much about the back-end of digital marketing, but one aspect that everyone is familiar with is retargeting advertising. Also known by the name “stalker ads”, retargeting ads are the display or banner ads that follow you around once you’ve...
While The Kool Source can absolutely help you to improve your website, specifically your SEO (search engine optimization), there are some steps you can take on your own to start the process. There are five simple steps you can take to get your website rising on the...
Whether you’re just starting your business or looking to grow an already flourishing company even further, understanding the distinction between organic search optimization and paid search advertising is a vital part of developing a successful marketing strategy. Paid...
When looking for information, a specific service, or user reviews and ratings, search engines play a huge role in directing consumers and clients to appropriate businesses. 97% of consumers research a company via the internet. 78% of location-oriented searches will...
On September 1, Google announced that they are going to be hiding low volume search terms in their Google Ads Platforms. This change means that beginning in September, any search term without a significant amount of data will no longer show up in query reports. So,...