LinkedIn has over 774+ million members and over 30 million companies and they have been labeled the world’s largest professional network, but it’s more than that. Over the years I’ve seen LinkedIn evolve from a tool created almost exclusively for B2B businesses, to a...
Using social media to boost your business is absolutely essential in this day and age. Most people think immediately of Facebook and Instagram when social media is mentioned. However, there’s a third major platform that should be considered, even for small and...
Out with the old, in with the new. Hashtags aren’t dead, but they’re dying. Hashtags aren’t as great as you think and if anyone has told you anything different, they are just selling you a dollar and a dream. This is your sign to stop doing hashtag research. Stop...
It looks like we won’t have to keep scratching our heads, Instagram recently released a blog post that details how their algorithm works. Personally, I’ve been confused about the Instagram algorithm for quite some time now. As we’ve noticed, no one makes more changes...
If you’re a business currently in today’s market, nine times out of ten you have some sort of social media and most likely one of them is Instagram. Over the years Instagram has taken digital marketing to a new level from its algorithm, built in business analytics,...
Let me start by saying, TikTok is not just for kids. Since its inception, TikTok has been perceived as a social media platform for users aged 13-24. The idea of dancing and cracking jokes seems juvenile, but TikTok is so much more. TikTok is one of social media’s...
When it comes to business, there is no rulebook with steps for reaching success. Although there are a lot of factors to consider when doing business, what works best for you depends on how well you can sway others. The truth is, technical skills may be able to get...
Are you sleeping on Clubhouse? In other words, are you missing out on the golden opportunity that is the new, emerging social media app? I hope not. In less than a year, Clubhouse - an exclusive invite-only app, has attracted 2 million active users per week. This slow...
Facebook is for the birds. The snowbirds and their kids specifically. The Silent Generation, Baby Boomers, and Generation X cling to their Facebook for precious updates while Millennials and Gen Z’ers are scouring Instagram, TikTok, and Snapchat to find their...
Success in the digital marketing world requires you to be innovative, and forward-thinking. Trends are changing at such a rapid pace, that if you don’t keep up and implement strategies around them, you risk being left behind. This year, we saw more trends, features,...