Tik Tok is becoming the premier social media platform for influencers and viewers alike. With over one billion users and over 200 million downloads in the United States alone, it is a platform that every business should be using. Especially because video has become the king of content in recent years. It can be daunting to use and you may feel that you don’t have the skills to wield it. You can learn more about getting started by reading our recent post about using Tik Tok for your business. 

The kinds of content you should be creating for your audiences include emotional, educational, and entertaining videos on the platform. These are the three most common types of content and there’s a good reason for that as they speak to the most people. Creating and rotating through that kind of content should get you started off on the right foot and grow your following fairly quickly. Here are a few other steps you can take to advance your Tik Tok skills and become more than a novice video maker.

Go Live

Going for a live experience with your followers makes them feel more involved and gives you a chance to show that you’re not always scripted. You can do question and answer sessions as well as showcase new products or just highlight something that’s new for your company. You know that people love video, but live video is even better. Creators can’t edit out the mistakes and that makes for much funnier and more genuine videos. 

It also allows you to react instantly to feedback and comments on your stream, which viewers always appreciate. It also gives you the opportunity to showcase your skills and build your brand. So take advantage of live streaming and try to do it as often as it makes sense for you to do.

Create a “Hook”

You need a hook or some sort of suspense to keep people interested in your video after the first few seconds. If your videos can keep people watching past those first few seconds, then you greatly increase your chances of getting a follow and increasing your engagement. 

One of the best ways to do this includes using popular music that is part of current trends or challenges. This hooks people with a song they instantly recognize, if not outright enjoy, and so that will keep them watching to the very end. There are usually dances or some sort of movement choreography associated with them and that can be quite eye-catching. An addition to the hook can be the caption you use in conjunction with it. If you keep it short, concise, funny, and in tandem with your video, then people should watch to the end.

Keep it Short

This part is a bit tougher as most people often feel that they have to explain their product or service a bit. Demonstrating it in a short video is the way to go. You don’t need a full minute or longer and that will only turn people off. Most people on TikTok do not have the attention span or ability to watch through a full minute or more of video to get to the “eureka” or moment of payoff.

Part of making short videos is working the TikTok algorithm as well. If you have more videos that are watched to completion, the algorithm will show more of your videos to people who don’t follow you already. And of course, getting seen is a big part of growing your engagement as well as learning more about what your audience likes and how best to serve them the videos they enjoy the most.

These are just some of the tricks of the trade that can and if you’re looking for other ways to improve your video content in general, you can also click here. Make sure to check out our other helpful blogs at The Kool Source for more hints and tips on how to digitally market your services in today’s day and age.