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The year 2020 was a year of disruption and transition for small businesses. In the midst of 2021, business professionals are gearing up for continued evolution in this industry. To help you prepare, we talked with five small business experts about what to expect in...
Using social media to boost your business is absolutely essential in this day and age. Most people think immediately of Facebook and Instagram when social media is mentioned. However, there’s a third major platform that should be considered, even for small and...
In most books about building a successful business or being a profitable entrepreneur, you can almost guarantee that there’s a section on networking. Networking in these instances is sure to stress either going to as many “high-quality” events and working the room or...
Out with the old, in with the new. Hashtags aren’t dead, but they’re dying. Hashtags aren’t as great as you think and if anyone has told you anything different, they are just selling you a dollar and a dream. This is your sign to stop doing hashtag research. Stop...
Forget Multiple Streams of Income. Cater to Your Customers with Multiples Streams of Services “The Best way to begin is by beginning.” William Murray For a new entrepreneur, business can seem intimidating and overwhelming. With so many moving pieces, it’s hard not to...
You've got a small business, and you're trying to grow it. It can be really hard sometimes, but there are some ways that you can get your feet wet in the process of growing your customer base. In this blog post, we'll discuss five ways to grow your small business and...
What is User-Generated Content? Video content marketing and getting visible are important factors in making sure your company is getting the business it needs. However, there’s more you can be doing to truly unlock your company’s potential to attract people to your...
Not many people understand much about the back-end of digital marketing, but one aspect that everyone is familiar with is retargeting advertising. Also known by the name “stalker ads”, retargeting ads are the display or banner ads that follow you around once you’ve...
It looks like we won’t have to keep scratching our heads, Instagram recently released a blog post that details how their algorithm works. Personally, I’ve been confused about the Instagram algorithm for quite some time now. As we’ve noticed, no one makes more changes...
There’s an art to being seen. It goes well beyond putting yourself out there, it also comes down to strategy. The strategy is part relevance, part content, part-time of day. And, of course, as they say, part location, location, location! Relevance Oxford dictionary...