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Whether you’re just starting your business or looking to grow an already flourishing company even further, understanding the distinction between organic search optimization and paid search advertising is a vital part of developing a successful marketing strategy. Paid...
When it comes to business, there is no rulebook with steps for reaching success. Although there are a lot of factors to consider when doing business, what works best for you depends on how well you can sway others. The truth is, technical skills may be able to get...
Are you sleeping on Clubhouse? In other words, are you missing out on the golden opportunity that is the new, emerging social media app? I hope not. In less than a year, Clubhouse - an exclusive invite-only app, has attracted 2 million active users per week. This slow...
To most of us, bullying means some sort of physical harassment or called out by names. Experts argue that bullying can be segmented into some primary categories. Knowing them is essential to face them and help the ones bullied. If you feel you are bullied, or someone...
Facebook is for the birds. The snowbirds and their kids specifically. The Silent Generation, Baby Boomers, and Generation X cling to their Facebook for precious updates while Millennials and Gen Z’ers are scouring Instagram, TikTok, and Snapchat to find their...
In the world’s current climate, there has been more than enough hardship, loss, suffering, grief, and stress to go around. This has resulted in the number of people that suffer from some form of mental illness growing higher and higher each day. A shocking statistic...
Success in the digital marketing world requires you to be innovative, and forward-thinking. Trends are changing at such a rapid pace, that if you don’t keep up and implement strategies around them, you risk being left behind. This year, we saw more trends, features,...
Images Matter. Representation Matters. Positive Representation Matters. An image speaks volumes. As we engage more online, we are constantly using imagery to represent ourselves, our brand messaging, our products, and our affiliations. An image makes a statement...
When looking for information, a specific service, or user reviews and ratings, search engines play a huge role in directing consumers and clients to appropriate businesses. 97% of consumers research a company via the internet. 78% of location-oriented searches will...
In a world of techs and lots of consumable alternatives, we, consumers, are daily flooded with tons of advertisements. But, do you ever wonder what percentage of your daily seen advertisements finally convince you to buy things? Yes, the rate is very low, and all...