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At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. However, by summer 2020, our...
Day after day, the online community is getting more attracted to video content. It's no brainer then why lots of brands and small businesses are investing in video content as an integral part of their digital marketing strategy. Several platforms provide a playing...
After seventeen years in business as the premier social platform for professional networking, LinkedIn has released some of their best updates thus far enhancing the engagement of users while tightening up on its Professional Community Policies. Given that LinkedIn is...
Branding Color Guide Will Change the Way You Look at Colors What comes to your mind when you hear the word ‘love’? Obviously, it will create more emotional sense than the word ‘table cloth.’ Yes, whether you like it or not, emotion drives most parts of our life, and...
In order to stay relevant during challenging times, your marketing team should use social media to provide the same user experience as they would in person. When it comes to marketing for property management companies, digital marketing can look slightly different....
Summer’s coming to a close and everyone is preparing for hot cocoa, football games, hoodie/sweater weather, sitting around the fire, and literally everything food becoming available in pumpkin spice flavors. While this may all sound nice, as a business owner there is...
On September 1, Google announced that they are going to be hiding low volume search terms in their Google Ads Platforms. This change means that beginning in September, any search term without a significant amount of data will no longer show up in query reports. So,...
Instagram Insights offer marketers a powerful tool to improve and amplify their marketing efforts. The BIG question is - how can we use Instagram Insights to generate new campaign ideas, increase engagement, and know when to pivot and revise the strategy to improve...
Videos have become the best ways to present any topic and story pleasantly and attractively. Even a boring topic can attach emotionally and deliver a strong CTA if you can follow the steps that I’ve discussed it in the blog.
Five Advantages of Video Marketing Video marketing is on the rise for several reasons. To begin with, it's a very accessible, digestible medium that you can use to quickly and effectively communicate with your audience. The visual element of video marketing allows you...