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Just when you think you've got a handle on keywords, backlinks, and technical audits, a new wave of SEO buzzwords crashes ashore. With the rapid rise of Artificial Intelligence (AI) in search engines, it appears that some simple, intuitive concepts are starting to...
Feedback is the lifeblood of great design. Whether you’re designing a logo, a website, or a full brand identity, one thing remains true: your first draft is rarely your best. As designers, we rely on feedback not only to refine our work but also to ensure it aligns...
As someone who’s spent years navigating both the fast-paced world of marketing agencies and the dynamic freedom of freelancing, I can confidently say there’s no one-size-fits-all answer when it comes to success. As designers, we’re driven by the work we do, the people...
We live in a scroll-happy world where most content looks and sounds exactly the same and brands are trying way too hard to be relatable. And then out of nowhere, Duolingo’s owl starts Indonesian boat racing because you did your Spanish streak. Or Wendy’s is being...
When a user follows an advertisement to your company’s website and ultimately makes a purchase, they are moving through your business’s marketing funnel. The marketing funnel is a step-by-step process a user takes from becoming aware of your brand through to making a...
At The Kool Source in Atlanta, we've been deep in the trenches making sense of all the buzz around AI in marketing. It feels like every other week there's a new tool, a new trend, a new "must-do" in the AI space. So, when Search Engine Journal dropped their first-ever...
Design is no longer just about creating beautiful visuals or functional products. The meaning of design has shifted—and so must we. In today’s evolving landscape, designers are no longer merely artists or problem-solvers. They are agents of change, advocates of value,...
The world is becoming increasingly digital, and with it, the role of graphic design is undergoing a profound transformation. Once rooted in print media and static visuals, graphic design today sits at the center of a fast-evolving ecosystem that includes everything...
For Atlanta small businesses, email can be the most direct way to get more customers. But in 2026, simply "sending a newsletter" isn't enough. You need to make sure your emails actually hit the inbox and make it easy for people to buy. Here are five actual changes you...
You’re scrolling LinkedIn and there it is again—yet another post from a smart and talented peer announcing their layoff. Or how about the recent college grad pleading for someone to hire them for an entry-level role. I’ve seen it. You’ve seen it. We’ve all seen it....