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A brand story is considered a narrative used to communicate the purpose, mission, value, and history pertaining to the formulation of a brand. Addidas is a great example of brand storytelling and brand evolution.
Imagery is important in communication. As cliche as it may sound, a photo really can be worth a thousand words. For many small businesses just starting out, it can be difficult to collect a bank of photos and videos from existing resources as a photo shoot can become very expensive and time-consuming. When chosen carefully, stock photos and videos are an effective way to add life to your website, social media platforms, or advertisements.
If you’re running a Google Ads campaign, you know that a high-Quality Score is crucial to achieving success. But what exactly is a Quality Score? In simple terms, it’s a rating that Google gives your ads based on the relevance and usefulness of your landing page, ad copy, and keywords. The higher your Quality Score, the more likely your ads will show up at the top of search engine results pages and the less you’ll have to pay for clicks. If you’re looking to improve your Quality Score quickly, here are some tips that will help you boost your score and get the most out of your Google Ads campaign.
Making money is important to every business, but the almighty dollar holds even more importance to the average small business owner. The truth of the matter is that most small business owners may only be 1-2 rough months from going belly up and needing to shut down. Big businesses or corporations on the other hand have built up enough of a safety net to protect themselves against things like that, so that even in the face of the roughest economic situations they remain safe.
As we return to pre-pandemic normalcy, it’s important to address the issue that we are not the same, though our working conditions may be. While we were at home, we battled new bouts of anxiety, depression, and loneliness. Many of us experienced a new form of stress that came from social isolation. Pre-pandemic normalcy seems like it would be an easy cure for some of these new disorders and issues. However, the great resignation movement is proof that pre-pandemic normalcy isn’t going to work for everyone.
The main aim of developing a brand story is to wholeheartedly connect with your target audience. The brand story seeks to outline the initiative of your brand.
Hi, my name is Princess Yarbrough. I am 18 years old and I’m going to Georgia State University to major in Criminal Justice Law. What my day consisted of at The Kool Source was walking in, getting my temperature checked every morning, greeting everyone, working on some assignments they gave me, and going to lunch then back to work.
Throughout the history of the Super Bowl, advertisements have become popular with viewers. The once bothersome interruptions that would get in the way of the big game would eventually change the way professional sports aired.
Nobody likes to waste money, especially marketing dollars. Increasing ROI, optimizing campaigns, and showing results to higher-ups will forever be top of mind for marketers. In this blog, we will dissect how to strategically spread your marketing dollars out based on your business’s most profitable times of the year.
As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.