Content creation often feels systematic, like following a formula. Though, in reality, creativity is far from linear. Think of it more as a soup—each moment, experience, and insight adding a new dash of seasoning or the sauteeing in of a savory ingredient.
As entrepreneurs, we all aim to see our side hustles flourish into full-time successful ventures. Achieving this goal requires a combination of the right mindset, skillset, and action steps. In this blog, I’ll share practical tips you can take to elevate your business and transform your side hustle into a thriving career.
There is a lot of conversation stirring about AI (i.e. artificial intelligence). Businesses and entrepreneurs are seeking to leverage this cutting-edge technology in various ways from email marketing to content creation. The opportunities are impressive; however, the...
The book summarized was “The Happiness Advantage” by Shawn Achor. The summary was written by Sam Davies, who has a ton of other incredible book summaries here on his website. If you don’t have time to read the book, his summary is very comprehensive. On the other hand, if you’re short on time, my summary of the top 3 principles that I am applying to my life is a great place to start!
If you are an entrepreneur or business owner, then you must ensure that you are not only building your business but effectively marketing it as well. Here are the top three things every entrepreneur and business should know about marketing:
Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.
Threads is an example of what it looks like to have a similar product with a different brand experience, one driven by the intention of the developers and fueled by the behavior of its primary audience.
Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.
As we return to pre-pandemic normalcy, it’s important to address the issue that we are not the same, though our working conditions may be. While we were at home, we battled new bouts of anxiety, depression, and loneliness. Many of us experienced a new form of stress that came from social isolation. Pre-pandemic normalcy seems like it would be an easy cure for some of these new disorders and issues. However, the great resignation movement is proof that pre-pandemic normalcy isn’t going to work for everyone.
As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.