There’s an art to being seen. It goes well beyond putting yourself out there, it also comes down to strategy. The strategy is part relevance, part content, part-time of day. And, of course, as they say, part location, location, location! Relevance Oxford dictionary...
Who doesn’t love a good story? Whether it’s how Steve Jobs or Jeff Bezos got their start or it’s what’s happening with cryptocurrencies like Bitcoin or Dogecoin in the news, it’s easy to get hooked on a good story. Not only do we want to know more, but we remember...
What do you think is the most important component in growing your business? Many say that it is the product and the value it brings. Some would affirm that the most important component in growing a business is the systems and structures. While these things are...
Are you sleeping on Clubhouse? In other words, are you missing out on the golden opportunity that is the new, emerging social media app? I hope not. In less than a year, Clubhouse - an exclusive invite-only app, has attracted 2 million active users per week. This slow...
Images Matter. Representation Matters. Positive Representation Matters. An image speaks volumes. As we engage more online, we are constantly using imagery to represent ourselves, our brand messaging, our products, and our affiliations. An image makes a statement...
The traditional way of doing business will not serve you or suffice in 2021. Someone needed to read that. If 2020 hasn’t forced you to pivot yet, then 2021 certainly will. Slated for another round of uncertainty, the Coronavirus pandemic could cause businesses...
At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. However, by summer 2020, our...
Instagram Insights offer marketers a powerful tool to improve and amplify their marketing efforts. The BIG question is - how can we use Instagram Insights to generate new campaign ideas, increase engagement, and know when to pivot and revise the strategy to improve...
The customer journey is one of building ever-increasing levels of trust. As customers, we only repeat purchases for businesses we trust, so trust is paramount in the success of a business. How do you develop trust? You expose customers to your brand in various ways,...
Marketing evolves so quickly that 2-3 years ago feels like the stone age, especially when we consider all that has changed in our world since COVID-19. What is standard now, was almost unheard of a couple of years ago, even a couple of months ago! Think about it: Full...