Ho ho ho, the holidays are upon us. The stores have cleared the spooky shelves and replaced them with products ringing with Christmas cheer and you already know when you start hearing our Queen of Christmas, Mariah Carey, it’s time to get serious about your holiday...
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
Influencers are some of the best marketing partners for increasing your brand awareness. Using the right influencers has been proven to be one of the best marketing tactics a company can use. With that being said, there is a right and wrong way when it comes to...
Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...
Are you a small business owner looking for creative marketing ideas? If so, you've come to the right place; The Kool Source. We'll share five creative marketing and advertising ideas in this blog post that'll boost your business! Whether it's your first start-up or...
Many journalists are familiar with the 5 W’s “Who? What? Where? When? Why?”, but these can also hold significant weight in creating content for digital marketing. Using the 5 W's method can help you understand your content at a deeper level, and reach your audience...
Tik Tok is becoming the premier social media platform for influencers and viewers alike. With over one billion users and over 200 million downloads in the United States alone, it is a platform that every business should be using. Especially because video has become...
LinkedIn has over 774+ million members and over 30 million companies and they have been labeled the world’s largest professional network, but it’s more than that. Over the years I’ve seen LinkedIn evolve from a tool created almost exclusively for B2B businesses, to a...
What is User-Generated Content? Video content marketing and getting visible are important factors in making sure your company is getting the business it needs. However, there’s more you can be doing to truly unlock your company’s potential to attract people to your...
Video marketing is on the rise for several reasons. To begin, it is a very accessible, digestible medium that's quickly and effectively communicating with your audience. The visual element of video marketing allows you to build trust with your viewers and tap into a...