If you’re a business currently in today’s market, nine times out of ten you have some sort of social media and most likely one of them is Instagram. Over the years Instagram has taken digital marketing to a new level from its algorithm, built in business analytics,...
We know that video content is becoming king, but how can you improve yours to find your way atop the throne? There are several things you can do when planning and creating your videos for your website or business. While creation and posting are certainly important...
We’ve all heard the saying “Content is King”, but if we take a step back and look at the marketing landscape as if it were a chessboard does that same statement still hold true? I’d argue that it doesn’t. Marketing, like chess, is a very strategic and intellectual...
After the Covid-19, social distancing and online meeting and shopping, I believe the importance of having a strong online presence needs no introduction. But, when everyone is trying to build their online presence as attractively as possible, how can you make your...
As our world shifts more and more to a digital platform and digital social identity, the idea of the Internet and its increasing power is more evident than it ever was before. Let’s be honest, the internet has grown so much from its dial-up days and Instant Messaging...
With more young people consuming media and content these days on a variety of platforms, it is imperative to find a way to grab their attention. Now that we know Instagram and TikTok are becoming more popular with a younger audience, it is more crucial than ever to...
Before we even jump into the benefits let’s take a look at the statistical trend of podcasting in 2021: Over 55% of the US population have listened to a podcast In 2020 over 155 million people listen to a podcast every week Around 24% of the US population (68...
Success in the digital marketing world requires you to be innovative, and forward-thinking. Trends are changing at such a rapid pace, that if you don’t keep up and implement strategies around them, you risk being left behind. This year, we saw more trends, features,...
The use of digital marketing and advertising is currently on the rise worldwide, and business owners are currently spending tens of millions of dollars to promote their brands online. It’s not too late to catch up and jump on the digital marketing train. Listed below...