You hear a lot about marketing for large businesses and corporations, but what about small businesses? They’re out there, trying to compete with the big guys without access to the same resources or budgets. This doesn’t mean that you can’t market yourself effectively—it just means that you have to get creative.
The way a brand interacts with its audience through messages and customer interactions is known as its “tone of voice.” The brand’s identity and set of values are expressed through the tone of voice. A brand should have a distinct, identifiable, and unique tone of voice. Being as distinctive and recognized as you can is even more crucial in a world where every industry is saturated.
Working with a marketing agency can be a great step in taking your business to the next level. For this article, let’s say you have already found the perfect agency for your business. To get the most out of your new partnership, it is important to give your agency all the tools they will need to give you the best marketing solutions possible. Let’s discuss the best and worst practices when it comes to working with a marketing agency.
As a Content Creator, you are constantly seeking out ideas and inspiration for your next post. I know how tough that can be, so in this post, I’m going to share a few ideas for planning out your July content.
Have you ventured into the world of TikTok but ran out of ideas? Or maybe you decided you want to be on TikTok but don’t know where to start? It can be frustrating when you run out of ideas, especially when you know that to succeed you need to be consistent. Here is a list of 10 video ideas for you.
As the year 2020 began, the expectations of the new year were soaring with excitement as people were celebrating the beginning of a new decade. That quickly came to an end when the World Health Organization declared the Covid-19 outbreak a pandemic on March 11, 2020. On the marketing side of things, businesses had a very difficult time finding ways to distribute goods and services in new and effective ways. All in-person events were canceled as well as different TV and film productions had to come to a screeching halt. in streaming videos, online shopping, and curbside/contactless pickup will be permanent or temporary. For companies that do not particularly run television ads, the notion of “marketing” has shifted drastically. GroupM Global President of Business Intelligence Brian Wieser says, “Maybe the changes brands make this year are not media investments, but investing in the product, customer service, and the customer experience”. His prediction has been pretty spot-on as more attention has been placed on customer experience.
Influencer marketing is a hot commodity right now. From Apple to Diesel, to Mcdonald’s, many companies are increasing their leverage with influencer marketing. Over the past two years, influencer marketing has become one of the most effective ways to market a product or service, especially to the younger generation. We know that influencer marketing has become a hot topic and interest of many, but do you know exactly what influencer marketing is? Is it something you are looking into? Is becoming an influencer a goal of yours, however, you don’t really know how to achieve it? In this blog, I will not only break down the meaning of an influencer but also break down the few major elements to successfully begin your process of becoming an influencer!
Advertisers are constantly trying to find new strategies, platforms, and audiences to market their brands. With new platforms and methods for digital marketing appearing constantly, it is easy to miss out on highly effective advertising platforms. In this blog post, we will take a look at an extremely effective target audience that major brands have been paying attention to more and more, over the past few years: Gamers.
The enormous value of affirmations lies in their ultimate outcome. Affirmations join goals and sentiments together to inspire action. When that action is positive and transformative, it seems as though the person completing the action is responsible for completing the action. In truth, it was the seemingly disconnected strings of affirmations and positive reinforcement of those goals and sentiments that drove the doer to completion.
While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.