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What Are The Most Important Things to Include in My Business’s Website?
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Business Insight
Is Print Design Dead?
The rise of technology has led to many changes and discoveries within the design world. One of the most noticeable changes would be the shift from traditional design methods to digital ones.
Digital Footprints In The Metaverse
Since the release of Horizon Worlds in December of 2021, there has been a number of major brands expanding their digital footprint into the metaverse. These brands were quick to jump on the train and start strategizing a new and different type of marketing strategy.
Dos & Dont’s When Working With A Marketing Agency
Working with a marketing agency can be a great step in taking your business to the next level. For this article, let’s say you have already found the perfect agency for your business. To get the most out of your new partnership, it is important to give your agency all the tools they will need to give you the best marketing solutions possible. Let’s discuss the best and worst practices when it comes to working with a marketing agency.
What Analytics Should I Care About?
One of the main questions that pretty much every business owner or decision-maker has when they first start running ads for their business’ products/services is “What analytics should I really be paying attention to?”. Digital marketing is constantly evolving and there are plenty of stats and analytics being thrown at you, so some confusion is to be expected. You have performance stats (such as Impressions, Clicks, CTR, Avg. CPC, etc.), conversion stats (such as Conv. rate, Conv. Value, Cost/Conv, etc.), competitive metrics (such as Search Impression Share, Search Lost IS [rank], Search Lost IS [budget]), and much more.
Has Covid-19 Changed The Way We Market?
As the year 2020 began, the expectations of the new year were soaring with excitement as people were celebrating the beginning of a new decade. That quickly came to an end when the World Health Organization declared the Covid-19 outbreak a pandemic on March 11, 2020. On the marketing side of things, businesses had a very difficult time finding ways to distribute goods and services in new and effective ways. All in-person events were canceled as well as different TV and film productions had to come to a screeching halt. in streaming videos, online shopping, and curbside/contactless pickup will be permanent or temporary. For companies that do not particularly run television ads, the notion of “marketing” has shifted drastically. GroupM Global President of Business Intelligence Brian Wieser says, “Maybe the changes brands make this year are not media investments, but investing in the product, customer service, and the customer experience”. His prediction has been pretty spot-on as more attention has been placed on customer experience.
Success: How to Use the Power of Affirmations in Business
The enormous value of affirmations lies in their ultimate outcome. Affirmations join goals and sentiments together to inspire action. When that action is positive and transformative, it seems as though the person completing the action is responsible for completing the action. In truth, it was the seemingly disconnected strings of affirmations and positive reinforcement of those goals and sentiments that drove the doer to completion.
Optimize Your Google My Business
Google My Business is a powerful tool used to control and take ownership of a company’s Google Business Profile. A business’s Google Business Profile is the listing that appears for your business in two places. The first is in the search engine results page (SERP) on Google, on the righthand side. The second is in Google maps. Users can interact with the profile to submit their own photos and reviews of the business. These photos and reviews will be shown in the Google Business Listing.
2 Things Social Media Managers Can Learn from Jay Z
In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.
SWOT Analysis – How to Position Your Business for Growth
At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.