You've got a small business, and you're trying to grow it. It can be really hard sometimes, but there are some ways that you can get your feet wet in the process of growing your customer base. In this blog post, we'll discuss five ways to grow your small business and...
Before we even jump into the benefits let’s take a look at the statistical trend of podcasting in 2021: Over 55% of the US population have listened to a podcast In 2020 over 155 million people listen to a podcast every week Around 24% of the US population (68...
What do you think is the most important component in growing your business? Many say that it is the product and the value it brings. Some would affirm that the most important component in growing a business is the systems and structures. While these things are...
Images Matter. Representation Matters. Positive Representation Matters. An image speaks volumes. As we engage more online, we are constantly using imagery to represent ourselves, our brand messaging, our products, and our affiliations. An image makes a statement...
Whenever a business idea comes about one of the main questions that the people the idea came to ask is, “What will separate this business from those that already exist?”. The answer to this question not only helps them define the business’s unique selling point (USP)...
Word of mouth marketing continues to be one of the most popular forms of marketing. Have you ever visited a restaurant because a friend told you about their great experience? Have you ever tried a product or service because someone close to you recommended it? I know...
Each year more & more individuals and businesses have great ideas that they feel could create value in the marketplace and in the world. This is great, but at some point, they each have to be able to step back and ask themselves if this idea just that, a great...
At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. However, by summer 2020, our...
After seventeen years in business as the premier social platform for professional networking, LinkedIn has released some of their best updates thus far enhancing the engagement of users while tightening up on its Professional Community Policies. Given that LinkedIn is...
Summer’s coming to a close and everyone is preparing for hot cocoa, football games, hoodie/sweater weather, sitting around the fire, and literally everything food becoming available in pumpkin spice flavors. While this may all sound nice, as a business owner there is...