Digital Marketing

Does My Business Need an App?

Does My Business Need an App?

by | Dec 22, 2022 | , , ,

In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience. 

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Are You Setting SMART Goals For Your Social Media?

Are You Setting SMART Goals For Your Social Media?

by | Dec 19, 2022 | , , ,

Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.

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Increase Your Instagram Reels Reach With These 4 Tips

Increase Your Instagram Reels Reach With These 4 Tips

by | Nov 17, 2022 | , , , , ,

In case you haven’t noticed, Instagram is beginning to transition to a heavily video-centric social media platform. With the increasing popularity of TikTok, social media platforms such as Youtube, Instagram, and Facebook are wanting to replicate the success of short-form videos on social media. Everyone is beginning to recognize the number of impressions and reach that Reels can bring when you hit the algorithm just right. In this blog, we are going to give you 4 simple tricks you can use to trick the algorithm into giving your Reels the most reach possible. 

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A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?

A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?

by | Oct 27, 2022 | , , ,

Straight off the bat, NFTs are cryptographic assets created on blockchain technology equipped with unique identification codes. That’s just a complicated way of saying NFTs are unique. 

More importantly, one non-fungible token doesn’t have the same value as another. So you simply can’t exchange one NFT for another. That said, is it too late to profit from NFTs? Well, let’s find out!

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Best of Halloween Marketing 2022

Best of Halloween Marketing 2022

by | Oct 20, 2022 | , , , ,

October is an exciting time for businesses, as Halloween can provide a chance to try some fresh and exciting marketing ideas. Every year brands launch memorable campaigns that grab their audience’s attention and get people excited for the upcoming holiday. In 2022 brands use things like modern technology and nostalgia to create unique and buzz-worthy Halloween marketing strategies.

A few brands that launched excellent campaigns for Halloween in 2022 are Heinz, Target, and Mcdonald’s. These brands use strategies that range from utilizing new technology, current social media trends, and limited-time nostalgic releases to get people talking about them throughout the month of October.

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Monetizing Your TikTok

Monetizing Your TikTok

by | Sep 21, 2022 | , , , , ,

People who regularly post material on TikTok can now make money through the platform’s
creator fund. In this way, TikTok hopes to promote the app’s use among genuine content
producers. The TikTok Creator Fund was started in 2020 with a $200 million initial investment.
The Fund’s current growth target is to reach $1 billion within three years, according to TikTok.

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How To Market Yourself As An Athlete

How To Market Yourself As An Athlete

by | Sep 9, 2022 | , , , ,

The responsibilities of an athlete are constantly changing. Between NIL deals, proving your value to coaches, and standing out from the competition, being a young or amateur athlete in today’s age requires you to market yourself in order to reach the next level. One of the most effective tools for getting your name out there is social media. In this blog, let’s look at a few of the Dos and Don’ts of social media when marketing yourself as an athlete.

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