Running an ad is all well and good but you need actionable data. Running a minimum of two ad variations allows for testing between the response of the ad copy, or a basic A/B test.
Is Your A/B Test Producing Clean Data?
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Strategic Planning
5 Reasons to Hire a Copywriter for Your Small Business in Atlanta
From billboards to hashtags, the sole purpose of all marketing is to persuade people to take the actions you want. One of the most effective ways to do that is through the written word. It’s worked for thousands of years and that isn’t changing anytime soon.
But, there’s one important caveat: the copy (written word) must be good. It must be easy to read and comprehend. There can’t be too much jargon or wordiness. It needs to draw the reader in and then get to the point quickly.
This is especially true today. People have so much content to consume that they often barely taste it much less digest it. Words come and go. They read something and then move on to the next shiny piece of content that grabs their attention.
Why You Should Plan Your Holiday Campaigns Early
Although summer just started, we all know the holidays are around the corner so we need to start planning. The holiday season is full of opportunities for businesses. To make the most of this festive period, it’s essential to plan your holiday campaigns well in advance. In this blog post, we’ll explore the numerous benefits of starting your holiday campaigns early and how they can give you a competitive edge.
Is Content Marketing Worth It?
Every business that invests in online marketing must make a choice about which type of marketing is right for them. Many companies add content creation and distribution to their advertising plan. In this article, we will introduce you to content marketing as a strategy, so you can understand why it is favored by many and make an informed decision on whether you want to add it to your marketing arsenal as well.
What Do Your Ads Say About You?
A good ad is an essential part of any marketing campaign running in Google/Microsoft Ads. It’s your introduction to a potential customer and thus must make a good first impression. You’ll want to make sure to have three main components in any ad you’re writing.
7 Strategies to Boost Accessibility in Digital Media
Discover the top 7 strategies to enhance accessibility in the digital media realm, making the online experience more inclusive for all. Find out how implementing these approaches can benefit both users and businesses alike.
What Does CTR Stand For? And Other SEO Terms for Small Business
You have a brand new website for your small business. It’s everything you hoped for and looks better than you imagined. But, there’s a problem. No one else knows how great it looks! A beautiful website is great. It makes your small business look more professional and inviting and sets the tone for how you want people to think about your brand. However, a beautiful website is only as good as the number of people who see it. That’s where search engine optimization (SEO) comes in.
What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha
Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.
Brand Awareness: Spending Money to Make Money
Making money is important to every business, but the almighty dollar holds even more importance to the average small business owner. The truth of the matter is that most small business owners may only be 1-2 rough months from going belly up and needing to shut down. Big businesses or corporations on the other hand have built up enough of a safety net to protect themselves against things like that, so that even in the face of the roughest economic situations they remain safe.
How to Write a Great Brand Story that Connects
The main aim of developing a brand story is to wholeheartedly connect with your target audience. The brand story seeks to outline the initiative of your brand.